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Retail’s Future Shaped by Data Monetization with Panayotis Gezerlis of Convert Group

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Manage episode 389421163 series 2112138
内容由Sima Vasa提供。所有播客内容(包括剧集、图形和播客描述)均由 Sima Vasa 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
On this episode, host Sima Vasa welcomes Panayotis Gezerlis, Founder and President of Convert Group, to delve into the evolution of retail and e-commerce through data analytics and transparency. Key Takeaways: (02:25) The shift from consulting to data-driven retail strategies. (06:32) The importance of tactical decision-making in marketing and sales. (06:59) Budget redirection towards e-commerce in leading companies. (11:15) Retail media's influence on consumer behavior. (13:48) Utilizing retail media and basket information for customer targeting. (14:14) The critical role of sales decomposition in retail. (16:56) The future of retail with AI chatbot technology. (17:19) Launching user-friendly text advice platforms for retail decisions. Resources Mentioned: Convert Group Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX
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Manage episode 389421163 series 2112138
内容由Sima Vasa提供。所有播客内容(包括剧集、图形和播客描述)均由 Sima Vasa 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
On this episode, host Sima Vasa welcomes Panayotis Gezerlis, Founder and President of Convert Group, to delve into the evolution of retail and e-commerce through data analytics and transparency. Key Takeaways: (02:25) The shift from consulting to data-driven retail strategies. (06:32) The importance of tactical decision-making in marketing and sales. (06:59) Budget redirection towards e-commerce in leading companies. (11:15) Retail media's influence on consumer behavior. (13:48) Utilizing retail media and basket information for customer targeting. (14:14) The critical role of sales decomposition in retail. (16:56) The future of retail with AI chatbot technology. (17:19) Launching user-friendly text advice platforms for retail decisions. Resources Mentioned: Convert Group Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX
  continue reading

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