Episode 153 — Online Advertising, Consent, and Data Privacy: Big Changes looming for 2024

Data Privacy Detective

内容由Data Privacy Detective Podcast and Joe Dehner - Global Data Privacy Lawyer提供。所有播客内容（包括剧集、图形和播客描述）均由 Data Privacy Detective Podcast and Joe Dehner - Global Data Privacy Lawyer 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

1y ago 13:24

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When we visit websites, we increasingly see popups. Why is this? How does consent affect online advertising? And what’s changing in 2024?

Mate Prgin, founder/CEO of Enzuzo (https://www.enzuzo.com) explains how Google’s 2024 standards force online retailers to obtain express consent from customers for collecting and sharing personal information. Bolstered by the recent Quebec Law 25 (first in North America to adopt GDPR-style consent standards) and spreading U.S. state laws led by California, North American online sellers are driven to change their website technology and practices to give consumers the choice of allowing or refusing their personal information to be shared and used for personalized advertising. The meaning of “consent” and how it is provided in practice become essential for internet commerce in 2024. Understand how internet retailers can comply with law and private sector standards, how individuals will be empowered to exercise choices when shopping online about how their personal information will be used and shared.

Time stamps:

01:30 — What do you see in 2023 about data privacy compliance

04:23 — Google’s 2024 standards, explained

10:48 — Top tips for businesses in setting up their websites with privacy for users in mind

11:58 — Top tips for individuals who want to protect their privacy

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