Episode 11 - Down Market? Time for a Little “Old School” Automotive
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内容由DealerRefresh - RefreshFriday Podcast, Jeff Kershner, and Alex Snyder提供。所有播客内容(包括剧集、图形和播客描述)均由 DealerRefresh - RefreshFriday Podcast, Jeff Kershner, and Alex Snyder 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
While most of those who use the term “old school” in automotive retail are speaking disparagingly about dealerships, managers and salespeople relying on outdated marketing, sales techniques and processes; the truth is that the most successful dealers I work with today understand that sometimes “old school” is still the best way to move some metal. In the current flat-to-down market, most dealers have no idea where to cut, where to spend, or where to focus their efforts. This, of course, is because most dealers just rode the wave for the past 6+ years, and only now are they faced with falling sales. For these dealers, I recommend mixing in a little of what others consider “old school.” Here are four quick, old-school strategies I recommend you start with if you’re looking to gain share in a down market: Narrated by Ryan Gerardi Originally written by Steve Stauning and published on DealerRefresh: http://bit.ly/2FlASxM This podcast is brought to you by Dropin Auto, an industry first application that connects shoppers and dealers in real time via live video streaming. Dropin Auto’s live stream technology integrates seamlessly into your dealership website and makes it possible for these shoppers to connect immediately with your best sales associates. For more information text DROPIN to 555888 or go to www.dealerrefresh.com/dropin
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