))
Episode 6 - Scaling personalization to all customers throughout the buying journey
Manage episode 195239817 series 1509135
内容由DealerRefresh - RefreshFriday Podcast, Jeff Kershner, and Alex Snyder提供。所有播客内容（包括剧集、图形和播客描述）均由 DealerRefresh - RefreshFriday Podcast, Jeff Kershner, and Alex Snyder 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Artificial Intelligence used to be something you’d only see in science-fiction novels, comics or movies. But these days AI isn’t just for Terminators and space ships with an axe to grind. Car dealers are now able to use AI to improve personalization on their website and engage customers more fully – engagement that can be turned into conversions if you know how to use the tools properly. In this abridged version of my live web chat from August 2017 with AutoLeadStar Co-Founder and CEO Aharon Horwitz we explore the Artificial Intelligence (AI) tools revolutionizing automotive digital marketing. Talking points include: - Tracking user behavior in real time to offer relevant content - Eliminating the busywork of campaign segmentation - Scaling personalization to all customers throughout the buying journey Join the conversation on DealerRefresh: bit.ly/acadz304 Access Complete Edited Video Here: bit.ly/acadz265 For more information about AutoLeadStar on DealerRefresh, text AUTOLEADSTAR to 555888 or go to www.dealerrefresh.com/autoleadstar
…
continue reading
7集单集
分享
