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Is A/B Testing Overhyped? A Conversation with Andrea Warner
Manage episode 152894666 series 1074308
内容由Decibel Insight Podcast, A podcast about all things digital, and From Decibel Insight提供。所有播客内容（包括剧集、图形和播客描述）均由 Decibel Insight Podcast, A podcast about all things digital, and From Decibel Insight 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
A/B testing is a fundamental part of the conversion optimization process. It involves splitting traffic between two (or more) versions of a webpage to see which one leads to more instances of desired user behavior. But, in the spirit of continually challenging what we do and optimizing the optimization process, we ask the following of testing: is it overhyped? Is it always the best option for businesses looking to improve their websites? Does it slow down innovation? Does it facilitate an online tyranny of the majority? Or, is its place at the heart of conversion optimization fully justified? We spoke to Andrea Warner about why she believes in testing.
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