3: Interpreting Big Data in the Digital Space

Decoded - A Marriott Digital Services Podcast

We are delighted to share episode 3 of our 10-part podcast series Decoded, a Marriott Digital Services podcast. We hope you can take some time to get caught up on all the great digital insights being shared through this podcast series.

Topics from the latest episode include:

MDS Virtual Camp: Hear about the latest all virtual MDS team event, designed to kick start 2021 in the right way.

Are Apple developing a search engine? Apple recently secured a patent to basically create a new search engine, we outline what is happening and how this will affect the digital space in the future.

Finding TikTok and Instagram Vides in the Search Results: In a recent change, Google started showing videos in search results from TikTok and Instagram, we talk about where this is useful and why it is happening.

2021 Budgeting and Recommendations: 2021 is shaping up to be an interesting year and the HSMAI published some thoughts from leaders on 2021 budgeting and general recommendations, we cover our POV on these views.

Reporting Insights: We are joined by George Enos to chat Reporting, what metrics businesses should be looking at, the approach to building new tools and platforms and best practices around data, reviewing it for success and how to ensure any business is successful when using data.

Here is a breakdown of the timings for episode 3:

• 0.00 - Introduction to Decoded.
  
• 0.46 - MDS Virtual Camp.
  
• 8.19 - New Apple Search Engine – will it happen?
  
• 13.21 - Tik Tok and Instagram Videos in Search Results – is it just noise?
  
• 16.19 - 2021 budgeting and adapting to customers' needs.
  
• 20.52 - Introduction to George Enos, MDS Reporting Manager.
  
• 21.34 - New Year’s Resolutions.
  
• 24.38 - What is George’s role at MDS?
  
• 25.28 - George’s Career to date.
  
• 28.44 - George’s LOVE for SalesForce.
  
• 29.30 - Building Reporting Platforms.
  
• 31.41 - Big Data – How do businesses get serious in using data for success?
  
• 36.24 - What 5 metrics should businesses use to evaluate performance?
  
• 40.10 - What data ranges should businesses consider when reviewing data?
  
• 43.25 - Reporting Tools and Platforms.
  
• 46.59 - Wrap up.

We also welcome your digital marketing questions, to email the show, drop a line to [e-mail] and we will cover on the next podcast.