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AI Will Infinitely Improve Localization
Manage episode 387773063 series 3527281
内容由Mary Dooe, Greg Stuart, and Rex Briggs提供。所有播客内容（包括剧集、图形和播客描述）均由 Mary Dooe, Greg Stuart, and Rex Briggs 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Artificial intelligence has been used in both marketing and in the travel and hotel industry for years, but gen AI is a game changer in a number of ways. In this episode, we speak with Michael Menis, Senior Vice President of Global Marketing at IHG Hotels & Resorts, about two trends he foresees will change the game in his industry: the ability to localize content at scale in a way never before seen, and the restructuring of the marketing function at global organizations in the travel industry and beyond.
For Further Reading:
https://time.com/6290940/ai-travel-industry/
Listen on your favorite podcast app: https://pod.link/1715735755
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