Behind the Wheel of IP Licensing with Hutch's co-CEO, Peter Hansen-Chambers

Deconstructor of Fun

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This episode is perfect for those interested in game development while managing significant brand collaborations.

Join our host Mishka Katkoff as we delve into game development and IP licensing with Peter Hansen-Chambers, co-CEO of Hutch.

Peter shares his journey to become a co-CEO and explores the unique strategies behind Hutch's successful racing games like F1 Clash and Top Drives.

Discover the importance of strong relationships with car manufacturers, learn about the evolving strategies driving Hutch's success, and gain valuable insights into maintaining long-term partnerships with major brands.

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00:00 Introduction

00:45 Hutch's Game Development

03:03 Peter Hansen's Journey at Hutch

04:21 Challenges and Successes in Game Launches

07:26 Licensing and Partnerships with Car Manufacturers

13:13 Navigating Approval Processes and Brand Relationships

19:21 Pitching to Major License Holders

30:40 Evaluating Brand Partnerships

31:52 Understanding Developer Expectations

33:03 Navigating Manufacturer Relationships

35:35 Balancing Enthusiasm and Practicality

43:43 Importance of Face-to-Face Interactions

46:13 Maintaining Long-Term Relationships

48:29 Common Mistakes in Licensing

57:54 Future Plans and Projects

60:31 Final Thoughts

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