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Television advertising remains resilient and rocky
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Television advertising is inherently resilient: as a medium it is in a class of its own. The more advertisers are aware of this, the greater the demand that should result. Viewing patterns are changing, reducing time spent watching live TV, but TV advertising still has many strengths, which the industry needs to sell and defend. In this podcast the news and media journalist, Ray Snoddy OBE talks to Paul Lee, Deloitte's Global Head of TMT Research and Helen Rees, Director, Deloitte MCS, about how TV advertisers can navigate a time of economic and regulatory uncertainty to remain successful.
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