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Interview with Jeff Gothelf - OKRs and Marketing

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Manage episode 307998958 series 2995186
内容由Travis L. Scott提供。所有播客内容(包括剧集、图形和播客描述)均由 Travis L. Scott 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

If you're a Marketing Manager, Director of Marketing, or responsible for the results of a marketing team, this episode is for you.
Jeff Gothelf is the author of two books: Lean UX and Forever Employable. He's a keynote speaker on the topic of Lean UX, OKRs, and how to become forever employable and a regular contributor to HBR and other publications.
In this episode, we talk about what OKRs are and how they can be a huge advantage, not just to the entire organization, but to marketing teams specifically.
Because OKRs are meant to be stretch goals, they may be uncomfortable for people who are perfectionists or used to always getting "A's" on their work.
OKRs can also foster creativity and innovation if aligned correctly with the team's mission.
We also talk about some common traps - like viewing OKRs as the strategy when they're really the measurement of a strategy - and why it's absolutely critical to establish alignment between marketing's OKRs and those of the entire organization before implementing them within a marketing team.
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Where to find and connect with Jeff: LinkedIn, his website, Twitter
An HBR article he wrote on OKRs: Use OKRs to Set Goals for Teams, Not Individuals
His books: Lean UX and Forever Employable
--------------
Where to find Ali: LinkedIn, Twitter, Simple Strat
Where to find Travis: LinkedIn, Twitter, RainierDigital

The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.
Want to stay up to date with the latest from RainierDigital and Travis?

  continue reading

24集单集

Artwork
icon分享
 
Manage episode 307998958 series 2995186
内容由Travis L. Scott提供。所有播客内容(包括剧集、图形和播客描述)均由 Travis L. Scott 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

If you're a Marketing Manager, Director of Marketing, or responsible for the results of a marketing team, this episode is for you.
Jeff Gothelf is the author of two books: Lean UX and Forever Employable. He's a keynote speaker on the topic of Lean UX, OKRs, and how to become forever employable and a regular contributor to HBR and other publications.
In this episode, we talk about what OKRs are and how they can be a huge advantage, not just to the entire organization, but to marketing teams specifically.
Because OKRs are meant to be stretch goals, they may be uncomfortable for people who are perfectionists or used to always getting "A's" on their work.
OKRs can also foster creativity and innovation if aligned correctly with the team's mission.
We also talk about some common traps - like viewing OKRs as the strategy when they're really the measurement of a strategy - and why it's absolutely critical to establish alignment between marketing's OKRs and those of the entire organization before implementing them within a marketing team.
--------------
Where to find and connect with Jeff: LinkedIn, his website, Twitter
An HBR article he wrote on OKRs: Use OKRs to Set Goals for Teams, Not Individuals
His books: Lean UX and Forever Employable
--------------
Where to find Ali: LinkedIn, Twitter, Simple Strat
Where to find Travis: LinkedIn, Twitter, RainierDigital

The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.
Want to stay up to date with the latest from RainierDigital and Travis?

  continue reading

24集单集

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