Fiona Dwyer - And Now for the News E139

DENTOLOGY - The Business of Dentistry

In this week’s episode of Dentology, Chris and Andy chat to Fiona Dwyer, journalist and former television reporter and planning producer with over 30 years of experience in the media.

In this episode Fiona talks about her childhood and career to date and shares some of the experiences she’s had working in the media industry for the past 30+ years.

She talks about how her career started, reflects on how the industry has changed over the years and talks about some of the famous stars she has had the opportunity to meet and interview. She also shares some top tips on what makes a good news story!

Finally, she talks about her work within the dental sector, how PR is important for dental practices and how she has been working on The Magic Dentist campaign.

Topics:

- Tell us about your early career

- How did your media career start and what was it like back in those days?

- Who have you interviewed? What were they like?

- Are there general principles from being good journalist that we can all build into our lives?

- Does this require a certain personality type to do this?

- Is it a world of smoke and mirrors to get into the press of are there some top tips for doing this yourself?

- What is newsworthy?

- Is PR for dental practices more important than ever with Google reviews being focused on and the new CQC single assessment framework being very patient-focused?

- Working on The Magic Dentist campaign

- If you can take only one learning from your entrepreneurial journey- what is it?