Live from Converge 2025: When should we be using AI?

Design Systems WTF

#Tech #Entrepreneur #Business #Zeroheight #Design #DesignOps #Atomic Design #Government #Contribution Models #Styleguide #Pattern Libraries #SuperNova #Knapsack

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

大约1年之前 26:48

MP3•单集首页

Luke and Michelle come to you direct from Converge to talk about AI (again). Is there a place for AI in our design systems?

35集单集

Live from Converge 2025: When should we be using AI?

Design Systems WTF

published 大约1年之前

MP3•单集首页

Luke and Michelle come to you direct from Converge to talk about AI (again). Is there a place for AI in our design systems?

35集单集

#Tech #Entrepreneur #Business #Zeroheight #Design #DesignOps #Atomic Design #Government #Contribution Models #Styleguide #Pattern Libraries #SuperNova #Knapsack

所有剧集

1
How big is too big for a design system? 27:26

6天之前27:26

27:26

How big is too big? Is there a point where your design system just becomes unwieldy? Luke and Michelle dive into this question from a previous episode, and try and figure out how you keep your design system to a manageable size. Or is that just a nice problem to have, and we should embracing our systems to grow to the size they need to be?…

1
When is OK to snowflake? 25:44

19天之前25:44

25:44

Detach instance is a concept that has stuck fear into the hearts of design systems folks since the beginning. However, there are definitely instances where it’s totally ok to snowflake components! How should you deal with snowflakes in your system? How does this play into your overall view on flexibility, and can you actually use snowflakes as a way to determine what you should be working on?…

1
How much is too much documentation? 27:01

8 weeks之前27:01

27:01

Sometimes we may feel the urge to include everything in our documentation, to the point where it rivals Lord of the Rings for length and density. However, we may be doing ourselves a disservice! How much is too much documentation? How much is not enough documentation? Do we even need documentation at all? join us for the last Design Systems WTF of the year!…

1
Where should design systems sit in your org? 29:41

10 weeks之前29:41

29:41

Design systems should sit in the design team. Design systems should sit in the designops team. Design systems should sit in their own team. There are so many different options that are presented as the ‘truth’ when it comes to design systems and org design. Michelle and Luke are going to wade through the options, weigh up their merits and probably tear the entire thing down to the ground by the end of the half hour.…

1
Should we get rid of infinite scroll? 27:41

12 weeks之前27:41

27:41

Infinite scroll was designed to enhance the UX for browsing search results, but now it's often used to keep users endlessly engaged on social media. As concerns grow about its impact on mental health, especially among young people, it's time to reconsider its place in design systems. What responsibilities do we have as creators when our components contribute to these issues? In this episode, we’ll examine the ethical considerations of infinite scroll and other components, exploring how we can design more responsibly and promote healthier user experiences.…

1
Do design systems make teams go faster? 29:11

14 weeks之前29:11

29:11

Design systems are often hailed as the ultimate productivity boosters for devs and designers alike, but do they really deliver on that promise? We’ll explore whether design systems genuinely make teams more efficient or if they just add another layer of complexity. Tune in for a reality check on the true impact of design systems on team performance!…

1
Why isn’t contribution the answer? 28:59

17 weeks之前28:59

28:59

Contribution often seems like the perfect solution for scaling design systems, but is it really? We'll weigh the tough realities of managing contributions and why a federated system might not suit everyone. We'll explore the hurdles of contribution and how to decide if it's the right path for your team.…

1
Live from Converge 2025: When should we be using AI? 26:48

18 weeks之前26:48

26:48

Luke and Michelle come to you direct from Converge to talk about AI (again). Is there a place for AI in our design systems?

1
Why aren’t people contributing to the design system? 30:12

24 weeks之前30:12

30:12

If you're struggling to get contributions to your design system, you might think it’s a governance issue. But it might not be the real issue. In this episode, we'll consider why people aren't contributing and examine factors beyond governance that might be preventing contributions. We’ll discuss the motivations and barriers that impact participation and how to foster a thriving contributor community.…

1
Where can AI actually help with design systems? 27:18

25 weeks之前27:18

27:18

We're cutting through the AI hype and getting to the good stuff—practical ways AI can supercharge your design system. From streamlining workflows to generating documentation, we'll explore real-world applications of AI that can make your life easier. Plus, we’ll guide you through creating a custom GPT to assist with your design system needs. Are you leveraging AI to its full potential, or are you stuck in the buzzword bubble? Join us for insights and strategies to make AI work for you!…

1
Live from Hatch: Do we need to stop making components? 41:08

25 weeks之前41:08

41:08

In this episode, we’re challenging the status quo of design systems by questioning the necessity of components. Are we too focused on building and maintaining a library of components when we should be thinking bigger? What if our obsession with components is actually holding back innovation? Join us as we explore whether it’s time to shift our attention away from components and consider new ways to build flexibility, scalability, and creativity into our design systems.…

1
Why do we need to care more about patterns? 26:48

31 weeks之前26:48

26:48

In this episode, we’re focusing on patterns, the often-overlooked pillar of your design system. Why should we focus on patterns more than components? Are your components really as reusable as you think, or are they just static building blocks without a solid pattern to guide them?

1
How should we version design systems? 26:09

35 weeks之前26:09

26:09

In this episode, we explore the enigma that is design system versioning. How do we make sense of versioning? How do you sync versions between code, design, and documentation? Maybe it’s easier to ignore versioning, but at what cost?

1
Has AI made everyone a designer? A spicy conversation with Pablo Stanley 29:49

37 weeks之前29:49

29:49

AI tools are transforming the landscape, making it easier than ever to create and design. Is this making everyone a designer? Will design system makers have to herd even more cats? We’ll be joined by special guest Pablo Stanley , the brilliant co-founder of two AI-based design tools, Musho and Lummi . We’ll unpack the potential of AI-based design tools and some risks.…

1
WTF happened at Config? 29:07

38 weeks之前29:07