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Jessica Jensen (Indeed) - Focusing on marketing efforts that actually move the needle
Manage episode 376752792 series 2661012
内容由Destination CMO, Vincent Phamvan, and Caroline Pickens提供。所有播客内容（包括剧集、图形和播客描述）均由 Destination CMO, Vincent Phamvan, and Caroline Pickens 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Our guest this week on the Destination CMO podcast is Jessica Jensen, the Chief Marketing Officer at Indeed. In her current role, Jessica is responsible for global brand, communication, product and acquisition marketing. Before joining Indeed, Jeeica led B2B marketing for Facebook, Instagram, Messenger and other Meta platforms. As we talk through the different milestones in Jessica’s career, you don’t want to miss her fascinating insights from each role. Jessica joined Facebook during a huge period of growth for the company, as Facebook acquired Instagram, launched Messenger, and bought WhatsApp. Jessica talks about the challenges and lessons involved in running a brand portfolio as both a consumer and B2B platform, in 50+ countries worldwide. Global brand marketers will relate to all the audience segmentation involved at that scale, and how it can grow a CMOs capability as a global marketer. You’ll also hear about Jessica’s experience as the CMO of OpenTable during the Covid-19 pandemic. In Jessica’s words, working in the dining industry during Covid was “not for the faint of heart”. Lessons from that experience include: kindness, empathy, generosity, and human sustainability. Vincent also chats with Jessica about the accomplishments she is most proud of in your current role at Indeed, and Jessica shares some of the biggest lessons she’s learned throughout her career, especially in times of economic uncertainty.
Follow Jessica on LinkedIn: https://www.linkedin.com/in/jensenjessica/
Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/
Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/
Podcast produced by https://www.freshpickedstudio.com/
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