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Latané Conant (6sense) - how sales leaders can be better aligned with marketing, and why it matters
Manage episode 364723483 series 2661012
内容由Destination CMO, Vincent Phamvan, and Caroline Pickens提供。所有播客内容（包括剧集、图形和播客描述）均由 Destination CMO, Vincent Phamvan, and Caroline Pickens 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Aligning sales and marketing is crucial to business success, and our guest this week is an expert on how to create thay synergy. Latané Conant, the CMO of 6sense, is a passionate advocate for marketing leaders, equipping them with effective technology, predictive insights, and empowering thought leadership. As a former software saleswoman, she understands the importance of leveraging data to drive deals, not just leads. Vincent and Latané also discuss the significance of the Chief Market Officer title in today's marketing landscape. Plus, Latané provides valuable tips for sales leaders seeking better alignment with marketing. We also discuss Latané's inspiring book, "The Empowered CMO Board Book," where she shares valuable insights on leadership, marketing, and navigating business in a changing economic landscape.
Follow Latané on LinkedIn https://www.linkedin.com/in/latane-conant/
Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/
Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/
Podcast produced by https://www.freshpickedstudio.com/
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