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To Whom it May Concern: A Personalized Customer Journey - AnnMarie Wills
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In today's episode, Paul sits down with AnnMarie Wills for a conversation around first party data and how to make the customer experience personal - not creepy. AnnMarie Wills is the CEO & Co-Founder of Leverage Lab, a first-party data integrator that works with businesses to fully leverage the power of their first-party data. Prior to founding Leverage Labs, she was the Vice President of Audience and Data at SourceMedia, and the Vice President of Data Business at Anthem Media Group. Follow AnnMarie on LinkedIn and be sure to follow Rocket Software on Twitter.
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