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You’ve Got Mail! Modernizing a Dated Channel - Ryan Ferrier

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Manage episode 330941856 series 3302265
内容由Rocket Software提供。所有播客内容(包括剧集、图形和播客描述)均由 Rocket Software 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

There’s so much digital fatigue – everyone is online, all the time – and the one thing that’s consistent is our physical reality. Direct mail might be something you just associate with junk mail, but it’s increasingly becoming a tool for businesses to reach their consumers outside of the digital space. In this week's episode, Paul sits down with Ryan Ferrier to discuss how a channel that's long been seen as dated can be revitalized to help drive business forward.

Ryan currently serves as COO at Lob, a direct mail automation platform with a goal of automating direct mail and address verification so modern business can move faster. Ryan became COO after serving as CRO for nearly 3 years. His specialty is building growth stage startups as an executive leading revenue growth and business operations. Ryan has been a co-founder and C-Level executive at multiple successful startups with exits to Microsoft, Zynga, and Appen. Follow him on LinkedIn and be sure to follow Paul and Rocket Software.

You can also learn more about Lob here.

  continue reading

137集单集

Artwork
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Manage episode 330941856 series 3302265
内容由Rocket Software提供。所有播客内容(包括剧集、图形和播客描述)均由 Rocket Software 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

There’s so much digital fatigue – everyone is online, all the time – and the one thing that’s consistent is our physical reality. Direct mail might be something you just associate with junk mail, but it’s increasingly becoming a tool for businesses to reach their consumers outside of the digital space. In this week's episode, Paul sits down with Ryan Ferrier to discuss how a channel that's long been seen as dated can be revitalized to help drive business forward.

Ryan currently serves as COO at Lob, a direct mail automation platform with a goal of automating direct mail and address verification so modern business can move faster. Ryan became COO after serving as CRO for nearly 3 years. His specialty is building growth stage startups as an executive leading revenue growth and business operations. Ryan has been a co-founder and C-Level executive at multiple successful startups with exits to Microsoft, Zynga, and Appen. Follow him on LinkedIn and be sure to follow Paul and Rocket Software.

You can also learn more about Lob here.

  continue reading

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