))
Lessons in Demand Generation for Building a Growth Engine... with Janelle Amos
Manage episode 420875308 series 3543566
内容由Jeffro提供。所有播客内容（包括剧集、图形和播客描述）均由 Jeffro 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Janelle Amos is the Founder and Chief Strategist at Elevate Growth. She helps businesses create a comprehensive demand gen strategy that drives brand awareness, customer acquisition, and revenue growth. She’s passionate about keeping her promises to her clients, and she has a great track record of producing results for her clients.
Janelle joins Jeffro to discuss the ins and outs of demand gen and its significance for building a brand. Janelle provides valuable insights into the assessment of company marketing needs, the role of lead generation within demand gen strategy, and the critical importance of setting clear KPIs for marketing success.
Takeaways:
1. Not everyone needs demand gen.
2. A marketing audit from a 3rd party can be super helpful.
3. Know your metrics and plan to iterate.
Connect with Janelle Amos
Website: elevate-growth.com
LinkedIn: https://www.linkedin.com/in/janelleamos/
Connect with Jeffro
Website: https://www.frobro.com
Social Links: https://www.tiktok.com/@frobroweb
Timestamps:
00:00 Demand Gen is a go to market strategy.
04:29 Capture and define brand awareness and experience.
08:48 Demand gen experience recommends 4-6 weeks strategy.
10:35 Marketing engine takes time, metrics are crucial.
13:37 Identify North Star, then set specific goals.
17:01 Proprietary framework assesses company's marketing efficiency.
22:06 Seek professional help before making marketing decisions.
22:56 Partner with experienced marketers before diving in.
Free Website Evaluation: FroBro.com/Dominate
45集单集
分享
