))
Brand News: LinkedIn's Dominance in B2B Marketing & Australia's Gambling Ads Cap Decision
Manage episode 434664347 series 3514127
内容由James Walker & Brian Hastings, James Walker, and Brian Hastings提供。所有播客内容（包括剧集、图形和播客描述）均由 James Walker & Brian Hastings, James Walker, and Brian Hastings 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Can LinkedIn really be the holy grail of social media marketing? Find out as we dissect a compelling study from Marketing Interactive revealing that a staggering 93.5% of brands prefer LinkedIn for their campaigns, with 92.8% reporting top-tier engagement. We share our unfiltered thoughts on these surprising numbers and reflect on our own trials and tribulations with the platform. Plus, we dive into the explosive rise of short-form video content and what it means for your social media strategy moving forward.
Switching gears, we unpack a significant development in the Australian advertising landscape: the proposed ban on gambling ads. Listen as we break down the government's decision to reject the ban in favor of imposing caps, and what this means for advertising agencies heavily reliant on gambling clients. We'll explore the rationale behind the proposed ban, the potential impacts of the new regulatory caps, and what these changes signify for the future of advertising in Australia. Tune in for an episode packed with insights and industry updates you won't want to miss!
The Digital Horizons Podcast is hosted by:
James Walker - Managing Director Walker Hill Digital
Brian Hastings - Managing Director Nous
49集单集
分享
