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内容由James Walker & Brian Hastings, James Walker, and Brian Hastings提供。所有播客内容(包括剧集、图形和播客描述)均由 James Walker & Brian Hastings, James Walker, and Brian Hastings 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Brand News: Online Adverting Increases by 9.7% in Australia

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Manage episode 449435754 series 3514127
内容由James Walker & Brian Hastings, James Walker, and Brian Hastings提供。所有播客内容(包括剧集、图形和播客描述)均由 James Walker & Brian Hastings, James Walker, and Brian Hastings 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Unlock the secrets of the booming internet advertising landscape with insights that could redefine your marketing strategy. With video advertising surging by 18.6% and digital audio not far behind with a 23.6% increase, it's clear that traditional display formats are losing their luster. Discover why video content across platforms like YouTube, TikTok, and LinkedIn is now a must-have element for brands aiming to capture attention and engagement. We'll also unravel how the evolving dynamics of search advertising, despite higher costs, continue to draw significant investment.
Join us as we dissect the PwC report's revelations and what they mean for your advertising budget. We delve into the impressive role connected TVs play in the video advertising boom and contemplate whether digital audio is the next frontier for untapped opportunities. With firsthand insights from our ad accounts and clients, we discuss why brands are reallocating resources to more interactive and measurable campaigns. Don't miss this chance to learn how to maximize your brand's outreach with innovative video and audio strategies.

The Digital Horizons Podcast is hosted by:
James Walker
- Managing Director Walker Hill Digital
Brian Hastings - Managing Director Nous

  continue reading

53集单集

Artwork
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Manage episode 449435754 series 3514127
内容由James Walker & Brian Hastings, James Walker, and Brian Hastings提供。所有播客内容(包括剧集、图形和播客描述)均由 James Walker & Brian Hastings, James Walker, and Brian Hastings 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Unlock the secrets of the booming internet advertising landscape with insights that could redefine your marketing strategy. With video advertising surging by 18.6% and digital audio not far behind with a 23.6% increase, it's clear that traditional display formats are losing their luster. Discover why video content across platforms like YouTube, TikTok, and LinkedIn is now a must-have element for brands aiming to capture attention and engagement. We'll also unravel how the evolving dynamics of search advertising, despite higher costs, continue to draw significant investment.
Join us as we dissect the PwC report's revelations and what they mean for your advertising budget. We delve into the impressive role connected TVs play in the video advertising boom and contemplate whether digital audio is the next frontier for untapped opportunities. With firsthand insights from our ad accounts and clients, we discuss why brands are reallocating resources to more interactive and measurable campaigns. Don't miss this chance to learn how to maximize your brand's outreach with innovative video and audio strategies.

The Digital Horizons Podcast is hosted by:
James Walker
- Managing Director Walker Hill Digital
Brian Hastings - Managing Director Nous

  continue reading

53集单集

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