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内容由Hook Digital Marketing and Matt Rouse提供。所有播客内容(包括剧集、图形和播客描述)均由 Hook Digital Marketing and Matt Rouse 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Mastering Marketing Strategies with James Hipkin (257)

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Manage episode 430918391 series 3527157
内容由Hook Digital Marketing and Matt Rouse提供。所有播客内容(包括剧集、图形和播客描述)均由 Hook Digital Marketing and Matt Rouse 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Welcome back to the Digital Marketing Masters podcast! In this episode, host Matt Rouse is joined by returning guest James Hipkin, author of "Journey to Success: Digital Marketing for Small Business Owners." James shares his insights on the importance of marketing strategy and how small business owners can navigate the overwhelming world of digital marketing.
James discusses the principles of marketing that have stood the test of time and how they are still relevant today. He emphasizes the need for a clear strategy to cut through the noise and be relevant to what customers need. The conversation touches on the importance of website performance, clear messaging, and the pitfalls of focusing too much on aesthetics without a solid strategy.
Matt and James also delve into the use of AI in marketing, sharing practical examples of how AI can assist in creating effective marketing strategies and content. They discuss the benefits of using AI tools to generate customer avatars, journey maps, and even color palettes for websites. The episode wraps up with a discussion on the future of AI in marketing and how small business owners can leverage these tools to stay competitive.
Don't miss this insightful episode filled with practical tips and strategies for improving your digital marketing efforts. Whether you're a seasoned marketer or a small business owner just starting out, there's something valuable for everyone in this conversation.
Red8 Interactive with James Hipkin.
Matt Rouse, Hook Digital Marketing, and SMB Autopilot:
https://hookdm.com
https://hookdm.ca

  continue reading

264集单集

Artwork
icon分享
 
Manage episode 430918391 series 3527157
内容由Hook Digital Marketing and Matt Rouse提供。所有播客内容(包括剧集、图形和播客描述)均由 Hook Digital Marketing and Matt Rouse 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Welcome back to the Digital Marketing Masters podcast! In this episode, host Matt Rouse is joined by returning guest James Hipkin, author of "Journey to Success: Digital Marketing for Small Business Owners." James shares his insights on the importance of marketing strategy and how small business owners can navigate the overwhelming world of digital marketing.
James discusses the principles of marketing that have stood the test of time and how they are still relevant today. He emphasizes the need for a clear strategy to cut through the noise and be relevant to what customers need. The conversation touches on the importance of website performance, clear messaging, and the pitfalls of focusing too much on aesthetics without a solid strategy.
Matt and James also delve into the use of AI in marketing, sharing practical examples of how AI can assist in creating effective marketing strategies and content. They discuss the benefits of using AI tools to generate customer avatars, journey maps, and even color palettes for websites. The episode wraps up with a discussion on the future of AI in marketing and how small business owners can leverage these tools to stay competitive.
Don't miss this insightful episode filled with practical tips and strategies for improving your digital marketing efforts. Whether you're a seasoned marketer or a small business owner just starting out, there's something valuable for everyone in this conversation.
Red8 Interactive with James Hipkin.
Matt Rouse, Hook Digital Marketing, and SMB Autopilot:
https://hookdm.com
https://hookdm.ca

  continue reading

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