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One on One: Tom O'Regan on B2B Content
Manage episode 249958403 series 47872
内容由DMN - AC Business Media and DMN (Direct Marketing News)提供。所有播客内容（包括剧集、图形和播客描述）均由 DMN - AC Business Media and DMN (Direct Marketing News) 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Everything in B2B is becoming more measurable, including content that marketers leverage using real-time data, to see which assets are performing well and, increasingly, tying this measurement to specific segments of accounts. Welcome to the future of ABM. In this episode, Madison Logic CEO Tom O'Regan sits down with DMN's Chris Wood to discuss this rise in B2B content.
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Manage episode 249958403 series 47872
内容由DMN - AC Business Media and DMN (Direct Marketing News)提供。所有播客内容（包括剧集、图形和播客描述）均由 DMN - AC Business Media and DMN (Direct Marketing News) 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Everything in B2B is becoming more measurable, including content that marketers leverage using real-time data, to see which assets are performing well and, increasingly, tying this measurement to specific segments of accounts. Welcome to the future of ABM. In this episode, Madison Logic CEO Tom O'Regan sits down with DMN's Chris Wood to discuss this rise in B2B content.
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