Episode 050 - Logistics In The Digital Age: From Traditional Sales To Strategic Marketing Does Logistics Matter? podcast

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Does Logistics Matter? »
Episode 050 - Logistics in the Digital Age: From Traditional Sales to Strategic Marketing

15d ago 33:25

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Answering YES to the question today is Joost Jongbloed, CEO at Gradient.

In this episode, we talk about

The perception of logistics companies versus the view of their customers
How digitalisation impacts operations, customer service, marketing, and sales
The shift from traditional sales to digital strategies
And the power of storytelling and brand differentiation

Thank you for listening to Does Logistics Matter. For more on trends and innovation in supply chain and logistics, visit our blog at www.logisticsmatter.com

If you want to be a guest on this podcast, please send an email to podcast@logisticsmatter.com

This podcast was produced by Dimitry Vleugel

The music is based on a sample by Ragaman and produced by Michael Spengler

This episode was powered by Gradient. Gradient is a full-service B2B agency that helps renowned logistics companies achieve profitable growth by digitalising their marketing, sales and service activities. On September 12th, they will share their expertise at a live event at De Weistaar, featuring sessions from leading logistics thought leaders. For more information on Gradient and the event, visit begradient.com.

For more information on the event, you can go directly to https://begradient.com/groeiversnelling-in-logistiek/

Hosted on Acast. See acast.com/privacy for more information.

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#Business #LogisticsMatter #Martijn Graat - LogisticsMatter #Supply Chain #Logistics #Transportation #Innovation