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How to Use Features and Benefits to Make an Irresistible Offer
Manage episode 326273904 series 3115320
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Clarity in your sales and marketing materials can mean the difference between a "yes" or a "no". That's why it's most effective when you make it plain for your prospect. In this episode, Danielle Towner will break down the steps to make an offer your customers can't refuse:
- Relate to the problem and your potential client (storytelling)
- Present the product or service (the problem solver)
- Discuss the benefits (what's in it for them?)
- Share some of the features (what the product or service has and does)
- Close with a call-to-action (how can they buy)
Use this strategy for email sales sequences, landing pages, product descriptions and more!
Visit Dream Work Creatives for more business and marketing tips.
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