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Ep. 81 - Akron RubberDucks: More than America’s Favorite Pastime
Manage episode 430370234 series 3507836
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Akron RubberDucks President and General Manager Jim Pfander has been with the AA baseball team for 12 years.Canal Park has changed a lot in that time, mainly in its marketing and operations-Jim positions the RubberDucks asnot just a baseball team, andmore of a “collective spirit” for downtown. In this episode, Jim and Steve discuss howthe RubberDucks use out-of-the-box marketing tactics and special entertainment opportunities to bring people to theballpark and get engaged with downtown Akron.
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