Ep 027 - Launching Your Beauty Brand's Minimal Viable Product (MVP)

Driving the Business: Beauty Brands & Entrepreneurship with Anthony Standifer

By far the biggest business challenge I hear from entrepreneurs entering the space or thinking of launching products is they don't have enough money to execute on their vision. After hearing this statement no less than 200x's a year I have given some thought on how to translate the concept of a minimal viable product (MVP) from the tech world into the beauty product space. Making it happen is totally doable and something I have seen crafty, resource strapped business owners do successfully. In this episode I'm laying out all the details on:

• The 3 type of entrepreneurs the MVP launch makes the most sense for and who should pass on it.
• The core elements that are needed to execute a MVP launch
• Why 50 products or product sets is the game changing number towards validating your success.
• How leveraging the MVP launch can save you tons of money (that you don't have) and lead to accelerating your beauty brand's long term growth.

There's LOTS of proven information in this one. Be ready to jot a few notes down or listen to this one more than once. There is gems of success in it.