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Jaden Miller | Creating Positive Touchpoints for Brand Authenticity
Manage episode 439127236 series 3597895
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Jaden Miller from Weller Brothers discusses data tracking and responsible marketing in a conversation with Drysen Carsten. Jaden shares how they implemented tools to track leads and clients, allowing them to make more accurate decisions in allocating their marketing budget. They also discuss a branding tactic of sending letters to neighbors before starting a landscape project, along with a $10 Starbucks gift card, to create positive touchpoints. The conversation emphasizes the importance of authenticity and genuine communication in marketing.
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