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Ep 401: Common Google Ads Mistakes – PMax Errors & Overspending on Branded Search | AKNF
Manage episode 416264672 series 2899866
内容由DTC Newsletter and Podcast and DTC Newsletter提供。所有播客内容（包括剧集、图形和播客描述）均由 DTC Newsletter and Podcast and DTC Newsletter 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Dive deep into Google Ads with Rafael from Pilothouse in this insightful episode. Rafael's team handles close to 100 account audits a year, and today he's sharing expert strategies on optimizing ad spend, the nuances of Performance Max vs. traditional shopping ads, and the critical importance of split testing. Whether you're scaling up or fine-tuning your campaigns, this episode offers actionable insights to enhance efficiency and effectiveness in your Google Ads efforts. Tune in to learn from a leading expert how to leverage Google Ads for better ROI.
Recognize any of these Ls in your Google Ads accounts?
Maybe work with Pilothouse: https://pilothouse.co
Topics Discussed:
Google Ads, Performance Max, Split Testing, Branded Search, Google Ad Spend, Ad Campaign Optimization, SEO, Digital Marketing Strategies, Ad Experiments, ROI in Advertising, Incrementality, Awareness Keywords.
Timestamps:
0:00 - Introduction
2:00 - The Misuse of Branded Search in Google Ads
4:10 - Importance of Split Testing in Google Campaigns
6:50 - Performance Max vs. Standard Shopping: What Works Best?
9:20 - Using Awareness Keywords for Better Conversion
13:20 - How to Save on Branded Searches and Optimize Spend
18:30 - Crafting Effective Google Ads with Education-First Content
22:00 - Branded Search: When to Spend and When to Save
27:00 - Rafael’s Experience at Machu Picchu and Its Impact on Work
Hashtags:
#GoogleAds #DigitalMarketing #SEO #PerformanceMax #BrandedSearch #AwarenessKeywords #MarketingTips #DTCPodcast #PilotHouse
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
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Manage episode 416264672 series 2899866
内容由DTC Newsletter and Podcast and DTC Newsletter提供。所有播客内容（包括剧集、图形和播客描述）均由 DTC Newsletter and Podcast and DTC Newsletter 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Dive deep into Google Ads with Rafael from Pilothouse in this insightful episode. Rafael's team handles close to 100 account audits a year, and today he's sharing expert strategies on optimizing ad spend, the nuances of Performance Max vs. traditional shopping ads, and the critical importance of split testing. Whether you're scaling up or fine-tuning your campaigns, this episode offers actionable insights to enhance efficiency and effectiveness in your Google Ads efforts. Tune in to learn from a leading expert how to leverage Google Ads for better ROI.
Recognize any of these Ls in your Google Ads accounts?
Maybe work with Pilothouse: https://pilothouse.co
Topics Discussed:
Google Ads, Performance Max, Split Testing, Branded Search, Google Ad Spend, Ad Campaign Optimization, SEO, Digital Marketing Strategies, Ad Experiments, ROI in Advertising, Incrementality, Awareness Keywords.
Timestamps:
0:00 - Introduction
2:00 - The Misuse of Branded Search in Google Ads
4:10 - Importance of Split Testing in Google Campaigns
6:50 - Performance Max vs. Standard Shopping: What Works Best?
9:20 - Using Awareness Keywords for Better Conversion
13:20 - How to Save on Branded Searches and Optimize Spend
18:30 - Crafting Effective Google Ads with Education-First Content
22:00 - Branded Search: When to Spend and When to Save
27:00 - Rafael’s Experience at Machu Picchu and Its Impact on Work
Hashtags:
#GoogleAds #DigitalMarketing #SEO #PerformanceMax #BrandedSearch #AwarenessKeywords #MarketingTips #DTCPodcast #PilotHouse
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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continue reading
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continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
