The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Ep 405: Navigating Email Landmines + Bot Click Clarification | AKNF
Manage episode 418718701 series 2899866
内容由DTC Newsletter and Podcast and DTC Newsletter提供。所有播客内容（包括剧集、图形和播客描述）均由 DTC Newsletter and Podcast and DTC Newsletter 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Subscribe to DTC Newsletter - https://dtcnews.link/signup
In this conversation, Eric and JoGo, Retention Director at Pilothouse.co discuss the issue of bot clicks in email campaigns and how to avoid them. They talk about Klaviyo's bot click exclusion feature and its limitations. They also discuss the concept of 'landmines' in email marketing and how to handle them. They provide tips on improving deliverability and engagement, such as removing bounced email addresses and focusing on adding value to emails. They also mention the importance of monitoring inbox placement using tools like Glock apps. Overall, the conversation provides valuable insights and strategies for optimizing email campaigns.
Topics include:
email marketing, bot click management, Klaviyo, email campaign optimization, digital marketing strategies, email engagement, bot click exclusion, spam complaint management, data integrity in email marketing, marketing technology, DTC marketing, customer engagement, email analytics, segmentation strategies, marketing automation, email deliverability, reducing spam complaints, email list health, engagement metrics, Klaviyo tools
Timestamps
00:00 - Introduction
01:00 - Double Taps and Deliverability: Avoiding resending emails to non-openers
03:10 - Bot Click Exclusion: Leveraging Klaviyo's new feature
05:20 - Spam Complaints and Deliverability: Identifying and managing hidden spam complaints
07:30 - Segmentation and Engagement: Effective segmentation strategies for email lists
09:40 - Using Glock Apps: Monitoring email deliverability and inbox placements
Hashtags
#EmailMarketing #Deliverability #DTC #DigitalMarketing #Klaviyo #SpamManagement #EmailSegmentation #GlockApps #Ecommerce #MarketingTips
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
494集单集
分享
Manage episode 418718701 series 2899866
内容由DTC Newsletter and Podcast and DTC Newsletter提供。所有播客内容（包括剧集、图形和播客描述）均由 DTC Newsletter and Podcast and DTC Newsletter 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Subscribe to DTC Newsletter - https://dtcnews.link/signup
In this conversation, Eric and JoGo, Retention Director at Pilothouse.co discuss the issue of bot clicks in email campaigns and how to avoid them. They talk about Klaviyo's bot click exclusion feature and its limitations. They also discuss the concept of 'landmines' in email marketing and how to handle them. They provide tips on improving deliverability and engagement, such as removing bounced email addresses and focusing on adding value to emails. They also mention the importance of monitoring inbox placement using tools like Glock apps. Overall, the conversation provides valuable insights and strategies for optimizing email campaigns.
Topics include:
email marketing, bot click management, Klaviyo, email campaign optimization, digital marketing strategies, email engagement, bot click exclusion, spam complaint management, data integrity in email marketing, marketing technology, DTC marketing, customer engagement, email analytics, segmentation strategies, marketing automation, email deliverability, reducing spam complaints, email list health, engagement metrics, Klaviyo tools
Timestamps
00:00 - Introduction
01:00 - Double Taps and Deliverability: Avoiding resending emails to non-openers
03:10 - Bot Click Exclusion: Leveraging Klaviyo's new feature
05:20 - Spam Complaints and Deliverability: Identifying and managing hidden spam complaints
07:30 - Segmentation and Engagement: Effective segmentation strategies for email lists
09:40 - Using Glock Apps: Monitoring email deliverability and inbox placements
Hashtags
#EmailMarketing #Deliverability #DTC #DigitalMarketing #Klaviyo #SpamManagement #EmailSegmentation #GlockApps #Ecommerce #MarketingTips
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
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类似 DTC Podcast 的节目
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
