使用Player FM应用程序离线!
Ep 410: HexClad's Head of Advertising, Cam Bush Talks Omnichannel Strategy for Nine Figure Scale
Manage episode 421801144 series 2899866
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we're thrilled to have Cam Bush, the Head of Advertising at HexClad, the DTC dominant, Gordon Ramsey partnered (Eric's personal favorite pan). HexClad is renowned for its innovative hybrid cookware and impressive growth trajectory, having reached more than $100 million in sales through strategic omnichannel marketing and high-profile partnerships.
In this episode, Cam shares his journey from agency work to in-house brand marketing, emphasizing the importance of consistent ad spend, strategic budgeting, and leveraging omnichannel strategies for sustainable growth.
Key Insights:
The significance of consistent ad spend to maintain brand visibility.
How post-purchase surveys can refine marketing strategies.
Transitioning from agency to in-house marketing and aligning department goals.
Keywords:
HexClad, Cam Bush, DTC marketing, omnichannel strategies, advertising, consistent ad spend, post-purchase surveys, influencer marketing, growth strategies, scaling brands, media buying, brand building, customer acquisition, Gordon Ramsay partnership, cookware industry, top-of-funnel, customer journey, budgeting, forecasting, marketing optimization, CTV advertising, eCommerce, direct-to-consumer, revenue growth, Q4 sales strategy, content strategy, conversion rate, average order value, HexClad revenue, hybrid cookware, brand visibility
Timestamps:
00:00 - Introduction
04:00 - Responsibilities at Hexclad and Budgeting for Scale
10:00 - Performance vs. Brand Conversations
16:00 - The Benefits of Influencer Seeding
22:00 - The Role of Gordon Ramsay in Hexclad's Marketing
28:00 - Creative Velocity and Landing Page Optimization
34:00 - Preparing for Q4 and Holiday Marketing
38:00 - Final Thoughts and Future Marketing Bets
Hashtags:
#MarketingStrategies #DTCMarketing #Hexclad #InfluencerMarketing #GordonRamsay #CTVAdvertising #EcommerceTips #BrandBuilding #CustomerEngagement #DigitalMarketing #Podcast #MarketingPodcast #CreativeOptimization #LandingPage #BusinessGrowth #Q4Marketing #TopOfFunnel #BottomOfFunnel #EricDick #CamBush #DTCPodcast
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
494集单集
Manage episode 421801144 series 2899866
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we're thrilled to have Cam Bush, the Head of Advertising at HexClad, the DTC dominant, Gordon Ramsey partnered (Eric's personal favorite pan). HexClad is renowned for its innovative hybrid cookware and impressive growth trajectory, having reached more than $100 million in sales through strategic omnichannel marketing and high-profile partnerships.
In this episode, Cam shares his journey from agency work to in-house brand marketing, emphasizing the importance of consistent ad spend, strategic budgeting, and leveraging omnichannel strategies for sustainable growth.
Key Insights:
The significance of consistent ad spend to maintain brand visibility.
How post-purchase surveys can refine marketing strategies.
Transitioning from agency to in-house marketing and aligning department goals.
Keywords:
HexClad, Cam Bush, DTC marketing, omnichannel strategies, advertising, consistent ad spend, post-purchase surveys, influencer marketing, growth strategies, scaling brands, media buying, brand building, customer acquisition, Gordon Ramsay partnership, cookware industry, top-of-funnel, customer journey, budgeting, forecasting, marketing optimization, CTV advertising, eCommerce, direct-to-consumer, revenue growth, Q4 sales strategy, content strategy, conversion rate, average order value, HexClad revenue, hybrid cookware, brand visibility
Timestamps:
00:00 - Introduction
04:00 - Responsibilities at Hexclad and Budgeting for Scale
10:00 - Performance vs. Brand Conversations
16:00 - The Benefits of Influencer Seeding
22:00 - The Role of Gordon Ramsay in Hexclad's Marketing
28:00 - Creative Velocity and Landing Page Optimization
34:00 - Preparing for Q4 and Holiday Marketing
38:00 - Final Thoughts and Future Marketing Bets
Hashtags:
#MarketingStrategies #DTCMarketing #Hexclad #InfluencerMarketing #GordonRamsay #CTVAdvertising #EcommerceTips #BrandBuilding #CustomerEngagement #DigitalMarketing #Podcast #MarketingPodcast #CreativeOptimization #LandingPage #BusinessGrowth #Q4Marketing #TopOfFunnel #BottomOfFunnel #EricDick #CamBush #DTCPodcast
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
494集单集
所有剧集
×欢迎使用Player FM
Player FM正在网上搜索高质量的播客,以便您现在享受。它是最好的播客应用程序,适用于安卓、iPhone和网络。注册以跨设备同步订阅。