Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Ep 421: How to Grow Your Top of Funnel With Humor, Controversy, and Drops with Aves from Pilothouse | AKNF
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内容由DTC Newsletter and Podcast and DTC Newsletter提供。所有播客内容（包括剧集、图形和播客描述）均由 DTC Newsletter and Podcast and DTC Newsletter 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast. Today, we're diving deep into the art of creating top-of-funnel content that not only grabs attention but also drives conversions. Our guest is Avery from Pilot House, a leading digital marketing agency known for its innovative strategies. In this episode, Avery shares insights on how to transform your social media channels into powerful top-of-funnel machines.
Key Takeaways:
Humor in Ads: Why incorporating humor can significantly boost engagement and reduce ad costs.
Light Controversy: How sparking debates can drive comments and lower your cost per engagement.
Limited Edition Drops: Leveraging exclusive products to attract new audiences and reduce customer acquisition costs.
Discover how these strategies can help you build a robust top-of-funnel approach that keeps your brand top of mind and drives high-quality traffic.
Timestamps:
00:00 - Introduction: Mastermind Events for Marketers
02:00 - Top Funnel Strategies: Key Speakers and Success Stories
04:00 - The Role of Humor in Advertising
06:00 - Engaging with Audience through Comments and Click-Through Rates
08:00 - Creating Controversial Ads for Increased Engagement
10:00 - Using Limited Edition Product Drops for New Customer Acquisition
12:00 - Measuring Success: Click-Through Rates and New Customer Acquisition Costs
14:00 - Emotional Targeting: The Power of Specific Ads
16:00 - Closing Remarks: Upcoming C-Suite Mastermind Event
Hashtags:
#MarketingStrategies #DTC #TopOfFunnel #MastermindEvents #HumorInAds #InfluencerMarketing #DigitalMarketing #Advertising #CustomerEngagement #ProductDrops #C-SuiteMastermind #MarketingTips #Ecommerce #SEO #SocialMediaMarketing
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
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Manage episode 428522451 series 2899866
内容由DTC Newsletter and Podcast and DTC Newsletter提供。所有播客内容（包括剧集、图形和播客描述）均由 DTC Newsletter and Podcast and DTC Newsletter 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast. Today, we're diving deep into the art of creating top-of-funnel content that not only grabs attention but also drives conversions. Our guest is Avery from Pilot House, a leading digital marketing agency known for its innovative strategies. In this episode, Avery shares insights on how to transform your social media channels into powerful top-of-funnel machines.
Key Takeaways:
Humor in Ads: Why incorporating humor can significantly boost engagement and reduce ad costs.
Light Controversy: How sparking debates can drive comments and lower your cost per engagement.
Limited Edition Drops: Leveraging exclusive products to attract new audiences and reduce customer acquisition costs.
Discover how these strategies can help you build a robust top-of-funnel approach that keeps your brand top of mind and drives high-quality traffic.
Timestamps:
00:00 - Introduction: Mastermind Events for Marketers
02:00 - Top Funnel Strategies: Key Speakers and Success Stories
04:00 - The Role of Humor in Advertising
06:00 - Engaging with Audience through Comments and Click-Through Rates
08:00 - Creating Controversial Ads for Increased Engagement
10:00 - Using Limited Edition Product Drops for New Customer Acquisition
12:00 - Measuring Success: Click-Through Rates and New Customer Acquisition Costs
14:00 - Emotional Targeting: The Power of Specific Ads
16:00 - Closing Remarks: Upcoming C-Suite Mastermind Event
Hashtags:
#MarketingStrategies #DTC #TopOfFunnel #MastermindEvents #HumorInAds #InfluencerMarketing #DigitalMarketing #Advertising #CustomerEngagement #ProductDrops #C-SuiteMastermind #MarketingTips #Ecommerce #SEO #SocialMediaMarketing
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
