Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Ep 424: Whiskey Business and the Return of the Rascal – Scaling Rod Stewart's Wolfie's Whiskey with Duncan Frew
Manage episode 430214853 series 2899866
内容由DTC Newsletter and Podcast and DTC Newsletter提供。所有播客内容（包括剧集、图形和播客描述）均由 DTC Newsletter and Podcast and DTC Newsletter 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast. Today, we’re diving into the world of whiskey with Duncan Frew from Wolfie's, the rock star whiskey brand co-founded with Rod Stewart. Wolfie's is not just another celebrity-endorsed product; it's a unique blend of Scottish tradition and rock and roll rebellion.
Key Insights:
Brand Origin: Inspired by late-night whiskey sessions and rock star stories, Wolfie's was born out of a desire to disrupt the traditional whiskey market.
Product Development: Focused on creating a high-quality product with extensive taste testing and market research.
Rapid Expansion: From a DTC launch to being sold in 23 countries within a year, Wolfie's is taking the world by storm.
Creative Marketing: Utilizing Rod Stewart’s persona to craft a brand that is both respectful of whiskey traditions and rebellious in spirit.
Why Listen?
Learn how to leverage celebrity influence authentically.
Understand the challenges and strategies of rapid international expansion.
Get inspired by unconventional marketing tactics that break through the noise.
Timestamps:
00:00 Introduction and Event Promotion
03:00 Duncan Frew on the Genesis of Wolfie's Whiskey
07:00 Marketing Strategy: Leveraging Rod Stewart's Influence
12:00 Overcoming Challenges in Distribution and Sales
16:00 The Importance of Repeat Purchases in Whiskey Sales
21:00 Innovative and Outlandish Marketing Tactics
25:00 Supporting Retail with Unique Marketing Approaches
30:00 Thinking Globally, Acting Locally in Whiskey Sales
32:00 Personal Advice on Drinking and Selling Whiskey
Hashtags:
#Whiskey #WolfiesWhiskey #RodStewart #RockAndRoll #DTCMarketing #BrandBuilding #MarketingStrategy #Ecommerce #StartupStory #WhiskeyLovers #DuncanFrew #DTCPodcast
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
519集单集
分享
Manage episode 430214853 series 2899866
内容由DTC Newsletter and Podcast and DTC Newsletter提供。所有播客内容（包括剧集、图形和播客描述）均由 DTC Newsletter and Podcast and DTC Newsletter 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast. Today, we’re diving into the world of whiskey with Duncan Frew from Wolfie's, the rock star whiskey brand co-founded with Rod Stewart. Wolfie's is not just another celebrity-endorsed product; it's a unique blend of Scottish tradition and rock and roll rebellion.
Key Insights:
Brand Origin: Inspired by late-night whiskey sessions and rock star stories, Wolfie's was born out of a desire to disrupt the traditional whiskey market.
Product Development: Focused on creating a high-quality product with extensive taste testing and market research.
Rapid Expansion: From a DTC launch to being sold in 23 countries within a year, Wolfie's is taking the world by storm.
Creative Marketing: Utilizing Rod Stewart’s persona to craft a brand that is both respectful of whiskey traditions and rebellious in spirit.
Why Listen?
Learn how to leverage celebrity influence authentically.
Understand the challenges and strategies of rapid international expansion.
Get inspired by unconventional marketing tactics that break through the noise.
Timestamps:
00:00 Introduction and Event Promotion
03:00 Duncan Frew on the Genesis of Wolfie's Whiskey
07:00 Marketing Strategy: Leveraging Rod Stewart's Influence
12:00 Overcoming Challenges in Distribution and Sales
16:00 The Importance of Repeat Purchases in Whiskey Sales
21:00 Innovative and Outlandish Marketing Tactics
25:00 Supporting Retail with Unique Marketing Approaches
30:00 Thinking Globally, Acting Locally in Whiskey Sales
32:00 Personal Advice on Drinking and Selling Whiskey
Hashtags:
#Whiskey #WolfiesWhiskey #RodStewart #RockAndRoll #DTCMarketing #BrandBuilding #MarketingStrategy #Ecommerce #StartupStory #WhiskeyLovers #DuncanFrew #DTCPodcast
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
