Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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内容由DTC Newsletter and Podcast and DTC Newsletter提供。所有播客内容（包括剧集、图形和播客描述）均由 DTC Newsletter and Podcast and DTC Newsletter 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Ep 426: How MìLà Expanded from a Local Restaurant to a Nationwide Frozen Food Brand
Manage episode 431283301 series 2899866
内容由DTC Newsletter and Podcast and DTC Newsletter提供。所有播客内容（包括剧集、图形和播客描述）均由 DTC Newsletter and Podcast and DTC Newsletter 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to the DTC Podcast! In today’s episode, we have Jen Liao, co-founder of MìLà, a brand that started as a local restaurant and expanded into the nationwide frozen food market. We dive deep into MìLà's journey, exploring their adaptive strategies, the logistical challenges of shipping frozen food, and the innovative marketing campaigns that fueled their growth.
Key Insights You Don’t Want to Miss:
Adaptability: Learn how MìLà pivoted during the pandemic and found success with frozen soup dumplings.
Experimentation: Discover the low-cost experiments that helped validate their business model and find product-market fit.
Creative Marketing: Understand the impact of unique campaigns like the red envelope treasure hunt in driving retail sales.
Why Listen?
Logistical Insights: Gain valuable knowledge on managing the complex logistics of shipping frozen products.
Marketing Strategies: Explore creative ways to engage customers and boost retail sales.
Scaling Tips: Hear practical advice on scaling from a local business to a national brand.
Tune in to learn how MìLà navigated the challenges of scaling their business and what strategies you can apply to your own growth journey.
Timestamps:
00:00 - Introduction
02:00 - Launching MiLa and Initial Challenges
07:00 - Transition to Frozen Food and Nationwide DTC Expansion
14:00 - Creative Advertising Strategies on Meta
20:00 - Overcoming Logistics and Supply Chain Challenges
28:00 - Entering Retail and Unique Marketing Campaigns
36:00 - Future Growth and Product Expansion
Hashtags:
#DTCPodcast #MiLaFoods #DirectToConsumer #Ecommerce #FrozenFood #MarketingStrategies #RetailExpansion #InfluencerMarketing #StartupSuccess #Entrepreneurship
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
519集单集
分享
Manage episode 431283301 series 2899866
内容由DTC Newsletter and Podcast and DTC Newsletter提供。所有播客内容（包括剧集、图形和播客描述）均由 DTC Newsletter and Podcast and DTC Newsletter 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to the DTC Podcast! In today’s episode, we have Jen Liao, co-founder of MìLà, a brand that started as a local restaurant and expanded into the nationwide frozen food market. We dive deep into MìLà's journey, exploring their adaptive strategies, the logistical challenges of shipping frozen food, and the innovative marketing campaigns that fueled their growth.
Key Insights You Don’t Want to Miss:
Adaptability: Learn how MìLà pivoted during the pandemic and found success with frozen soup dumplings.
Experimentation: Discover the low-cost experiments that helped validate their business model and find product-market fit.
Creative Marketing: Understand the impact of unique campaigns like the red envelope treasure hunt in driving retail sales.
Why Listen?
Logistical Insights: Gain valuable knowledge on managing the complex logistics of shipping frozen products.
Marketing Strategies: Explore creative ways to engage customers and boost retail sales.
Scaling Tips: Hear practical advice on scaling from a local business to a national brand.
Tune in to learn how MìLà navigated the challenges of scaling their business and what strategies you can apply to your own growth journey.
Timestamps:
00:00 - Introduction
02:00 - Launching MiLa and Initial Challenges
07:00 - Transition to Frozen Food and Nationwide DTC Expansion
14:00 - Creative Advertising Strategies on Meta
20:00 - Overcoming Logistics and Supply Chain Challenges
28:00 - Entering Retail and Unique Marketing Campaigns
36:00 - Future Growth and Product Expansion
Hashtags:
#DTCPodcast #MiLaFoods #DirectToConsumer #Ecommerce #FrozenFood #MarketingStrategies #RetailExpansion #InfluencerMarketing #StartupSuccess #Entrepreneurship
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
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continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
