Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Ep 430: Frost Buddy's Brock Mammoser on $30M in Year Four and The TikTok to Meta Creative Pipeline That's Fueled It
Manage episode 433814490 series 2899866
内容由DTC Newsletter and Podcast and DTC Newsletter提供。所有播客内容（包括剧集、图形和播客描述）均由 DTC Newsletter and Podcast and DTC Newsletter 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we have Brock Mammoser, co-founder of Frost Buddy, the innovative drinkware brand that’s taken the market by storm. Frost Buddy's rapid rise to success, fueled by the Universal Can Cooler, showcases their knack for identifying and solving real consumer problems. In this episode, Brock shares the pivotal strategies that helped Frost Buddy scale from a startup to a projected $30 million in sales.
Catch Brock at C-Suite Mastermind in September https://events.directtoconsumer.co
Key Insights:
$30M Sales Milestone: How Frost Buddy achieved this impressive figure in just a few years.
TikTok Strategy: Learn how Frost Buddy uses TikTok for both organic and paid media to drive sales and brand awareness, sometimes surpassing Meta in effectiveness.
Product Innovation: Discover the story behind the Universal Can Cooler and how it addressed a gap in the market.
Scaling Challenges: Understand the hurdles of maintaining profitability during rapid growth and the solutions Brock implemented.
Why Listen?
Practical TikTok Insights: Gain actionable tips on leveraging TikTok for business growth.
Product Development: Hear about the journey from idea to a $30M product that resonated with consumers.
Business Strategy: Learn from Frost Buddy's approach to scaling while keeping operations lean and efficient.
Timestamps:
00:00 - Introduction: World's First Universal Can Cooler
02:00 - The Birth of Frost Buddy: From Slim Can Coolers to Universal Fit
06:00 - Media Buying Strategies: The Power of Video and TikTok
10:00 - The Role of TikTok in Frost Buddy's Success
14:00 - Operating the Business: Challenges and Turning Points
18:00 - Expansion Plans: Big Box Retail and International Markets
22:00 - Insights on Amazon Sales and Profitability
26:00 - Building a Brand and Customer Loyalty
30:00 - Future Vision: New Products and Scaling Strategies
34:00 - The Importance of Profitability Over Top-Line Revenue
38:00 - Closing Thoughts: Upcoming C-Suite Mastermind Event
Hashtags:
#FrostBuddy #CanCooler #DTCpodcast #BrockMammoser #Entrepreneurship #TikTokMarketing #Ecommerce #StartupSuccess #BusinessGrowth #AmazonSales #Profitability #BrandBuilding #UniversalCanCooler #ProductInnovation #CSuiteMastermind
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
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Manage episode 433814490 series 2899866
内容由DTC Newsletter and Podcast and DTC Newsletter提供。所有播客内容（包括剧集、图形和播客描述）均由 DTC Newsletter and Podcast and DTC Newsletter 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we have Brock Mammoser, co-founder of Frost Buddy, the innovative drinkware brand that’s taken the market by storm. Frost Buddy's rapid rise to success, fueled by the Universal Can Cooler, showcases their knack for identifying and solving real consumer problems. In this episode, Brock shares the pivotal strategies that helped Frost Buddy scale from a startup to a projected $30 million in sales.
Catch Brock at C-Suite Mastermind in September https://events.directtoconsumer.co
Key Insights:
$30M Sales Milestone: How Frost Buddy achieved this impressive figure in just a few years.
TikTok Strategy: Learn how Frost Buddy uses TikTok for both organic and paid media to drive sales and brand awareness, sometimes surpassing Meta in effectiveness.
Product Innovation: Discover the story behind the Universal Can Cooler and how it addressed a gap in the market.
Scaling Challenges: Understand the hurdles of maintaining profitability during rapid growth and the solutions Brock implemented.
Why Listen?
Practical TikTok Insights: Gain actionable tips on leveraging TikTok for business growth.
Product Development: Hear about the journey from idea to a $30M product that resonated with consumers.
Business Strategy: Learn from Frost Buddy's approach to scaling while keeping operations lean and efficient.
Timestamps:
00:00 - Introduction: World's First Universal Can Cooler
02:00 - The Birth of Frost Buddy: From Slim Can Coolers to Universal Fit
06:00 - Media Buying Strategies: The Power of Video and TikTok
10:00 - The Role of TikTok in Frost Buddy's Success
14:00 - Operating the Business: Challenges and Turning Points
18:00 - Expansion Plans: Big Box Retail and International Markets
22:00 - Insights on Amazon Sales and Profitability
26:00 - Building a Brand and Customer Loyalty
30:00 - Future Vision: New Products and Scaling Strategies
34:00 - The Importance of Profitability Over Top-Line Revenue
38:00 - Closing Thoughts: Upcoming C-Suite Mastermind Event
Hashtags:
#FrostBuddy #CanCooler #DTCpodcast #BrockMammoser #Entrepreneurship #TikTokMarketing #Ecommerce #StartupSuccess #BusinessGrowth #AmazonSales #Profitability #BrandBuilding #UniversalCanCooler #ProductInnovation #CSuiteMastermind
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
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类似 DTC Podcast 的节目
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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…
continue reading
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
