Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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内容由DTC Newsletter and Podcast and DTC Newsletter提供。所有播客内容（包括剧集、图形和播客描述）均由 DTC Newsletter and Podcast and DTC Newsletter 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Ep 432: The Funnel is Dead – Introducing the TORNADO 🌪️ with Cherene Aubert from ILIA Beauty
Manage episode 435044245 series 2899866
内容由DTC Newsletter and Podcast and DTC Newsletter提供。所有播客内容（包括剧集、图形和播客描述）均由 DTC Newsletter and Podcast and DTC Newsletter 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to the DTC Podcast, where we dive into the strategies behind some of the most successful direct-to-consumer brands. Today, we’re joined by Cherene Aubert, a seasoned marketing expert with a storied career in beauty and e-commerce. Currently driving growth at ILIA Beauty, Cherene shares insights into scaling a beloved brand post-acquisition, transitioning from a DTC powerhouse to an omnichannel giant.
In this episode, Cherene introduces us to the "Tornado Method," which more accurately describers her approach to pulling customers into the brand at various stages rather than simply pushing them through a funnel. She also discusses how ILIA leverages organic growth, innovative offers, and strategic partnerships to maintain a competitive edge in the beauty industry.
Key takeaways:
The importance of organic growth as a foundation for scaling.
Why moving beyond discounts to value-added offers like samples can drive long-term brand loyalty.
The role of creative, customer-centric content in today’s marketing landscape.
Listen in to learn how ILIA Beauty is redefining growth in the ever-evolving world of e-commerce.
Timestamps:
0:00 - Introduction & Cherene's Journey
5:00 - The Tornado Method
11:00 - Scaling with Offer Testing
18:00 - Creativity in Digital Advertising
26:00 - Navigating Headless Commerce
Hashtags:
#DTC #MarketingStrategies #BeautyBrands #EcommerceGrowth #ChereneAubert #ILIABeauty #DigitalAdvertising #OfferTesting #HeadlessCommerce #TornadoMethod
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
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Manage episode 435044245 series 2899866
内容由DTC Newsletter and Podcast and DTC Newsletter提供。所有播客内容（包括剧集、图形和播客描述）均由 DTC Newsletter and Podcast and DTC Newsletter 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to the DTC Podcast, where we dive into the strategies behind some of the most successful direct-to-consumer brands. Today, we’re joined by Cherene Aubert, a seasoned marketing expert with a storied career in beauty and e-commerce. Currently driving growth at ILIA Beauty, Cherene shares insights into scaling a beloved brand post-acquisition, transitioning from a DTC powerhouse to an omnichannel giant.
In this episode, Cherene introduces us to the "Tornado Method," which more accurately describers her approach to pulling customers into the brand at various stages rather than simply pushing them through a funnel. She also discusses how ILIA leverages organic growth, innovative offers, and strategic partnerships to maintain a competitive edge in the beauty industry.
Key takeaways:
The importance of organic growth as a foundation for scaling.
Why moving beyond discounts to value-added offers like samples can drive long-term brand loyalty.
The role of creative, customer-centric content in today’s marketing landscape.
Listen in to learn how ILIA Beauty is redefining growth in the ever-evolving world of e-commerce.
Timestamps:
0:00 - Introduction & Cherene's Journey
5:00 - The Tornado Method
11:00 - Scaling with Offer Testing
18:00 - Creativity in Digital Advertising
26:00 - Navigating Headless Commerce
Hashtags:
#DTC #MarketingStrategies #BeautyBrands #EcommerceGrowth #ChereneAubert #ILIABeauty #DigitalAdvertising #OfferTesting #HeadlessCommerce #TornadoMethod
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
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continue reading
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
