Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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内容由DTC Newsletter and Podcast and DTC Newsletter提供。所有播客内容（包括剧集、图形和播客描述）均由 DTC Newsletter and Podcast and DTC Newsletter 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Ep 457: Inside Manly Bands' High 8-Figure Growth: Unique Designs, Killer Collabs, and Full-Control Manufacturing
Manage episode 450794578 series 2899866
内容由DTC Newsletter and Podcast and DTC Newsletter提供。所有播客内容（包括剧集、图形和播客描述）均由 DTC Newsletter and Podcast and DTC Newsletter 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Manly Bands started with a problem familiar to founder John—a lack of compelling men’s wedding bands. Now a thriving DTC jewelry brand, Manly Bands offers unique rings made from materials like meteorite and deer antler. In this episode, John discusses how he and his team scaled rapidly, especially during the pandemic, and why recent years have focused on profit optimization.
Key Insights Include:
Building with Customer Input: Testing creative designs through direct customer feedback to ensure resonant products.
Expanding Lifetime Value: From women’s rings to groomsmen gifts, diversifying product lines has helped boost average order value.
Mastering Tech and Optimization: Moving to a headless Shopify site and utilizing AI-powered tools to streamline operations and enhance the customer experience.
Creative Licensing Partnerships: Unique brand collaborations with Jeep and Jack Daniels to appeal to men’s individual personalities.
Timestamps:
00:00 - The Importance of Perceived Value in Wedding Rings
02:00 - The Manly Bands Origin Story
05:00 - Unique Designs and Alternative Materials
08:00 - Early Success with Facebook Ads
11:00 - Navigating the COVID Wedding Boom
14:00 - Optimization Strategies Post-Pandemic
18:00 - Expanding Top-of-Funnel Channels
22:00 - Bringing Manufacturing In-House
26:00 - Leveraging Collaborations with Big Brands
30:00 - Black Friday Strategy and Q4 Trends
35:00 - Using AI for Review Management and Efficiency
Hashtags:
#ManlyBands #WeddingRings #EcommerceGrowth #BlackFridayDeals #CustomerExperience #SmallBusiness #MensStyle #UniqueDesigns #DigitalMarketing #AIinBusiness #DirectToConsumer #MadeInAmerica #BrandCollaborations #ShopifyOptimization #CreativeMarketing #DTCPodcast
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
567集单集
分享
Manage episode 450794578 series 2899866
内容由DTC Newsletter and Podcast and DTC Newsletter提供。所有播客内容（包括剧集、图形和播客描述）均由 DTC Newsletter and Podcast and DTC Newsletter 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Manly Bands started with a problem familiar to founder John—a lack of compelling men’s wedding bands. Now a thriving DTC jewelry brand, Manly Bands offers unique rings made from materials like meteorite and deer antler. In this episode, John discusses how he and his team scaled rapidly, especially during the pandemic, and why recent years have focused on profit optimization.
Key Insights Include:
Building with Customer Input: Testing creative designs through direct customer feedback to ensure resonant products.
Expanding Lifetime Value: From women’s rings to groomsmen gifts, diversifying product lines has helped boost average order value.
Mastering Tech and Optimization: Moving to a headless Shopify site and utilizing AI-powered tools to streamline operations and enhance the customer experience.
Creative Licensing Partnerships: Unique brand collaborations with Jeep and Jack Daniels to appeal to men’s individual personalities.
Timestamps:
00:00 - The Importance of Perceived Value in Wedding Rings
02:00 - The Manly Bands Origin Story
05:00 - Unique Designs and Alternative Materials
08:00 - Early Success with Facebook Ads
11:00 - Navigating the COVID Wedding Boom
14:00 - Optimization Strategies Post-Pandemic
18:00 - Expanding Top-of-Funnel Channels
22:00 - Bringing Manufacturing In-House
26:00 - Leveraging Collaborations with Big Brands
30:00 - Black Friday Strategy and Q4 Trends
35:00 - Using AI for Review Management and Efficiency
Hashtags:
#ManlyBands #WeddingRings #EcommerceGrowth #BlackFridayDeals #CustomerExperience #SmallBusiness #MensStyle #UniqueDesigns #DigitalMarketing #AIinBusiness #DirectToConsumer #MadeInAmerica #BrandCollaborations #ShopifyOptimization #CreativeMarketing #DTCPodcast
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
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continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
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continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
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continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeabl ...
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
