Jeff Coyle On AI And Content Strategy - Episode #12 Earley AI podcast

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内容由Seth Earley & Chris Featherstone, Seth Earley, and Chris Featherstone提供。所有播客内容（包括剧集、图形和播客描述）均由 Seth Earley & Chris Featherstone, Seth Earley, and Chris Featherstone 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

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Jeff Coyle on AI and Content Strategy - Episode #12

2+ y ago 1:09:10

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内容由Seth Earley & Chris Featherstone, Seth Earley, and Chris Featherstone提供。所有播客内容（包括剧集、图形和播客描述）均由 Seth Earley & Chris Featherstone, Seth Earley, and Chris Featherstone 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

In this episode, Seth and Chris talk with Jeff Coyle about how AI is impacting content strategy.

Highlights:

2:55 - Craft beer - on winning the award for a Mexican lager
10:00 - Jeff's path to a passion for SEO
14:30 - On using data to decide what to write about
20:00 - What does Google think you think is important on your site?
25:00 - Publishing low quality content is like a time bomb
36:00 - Existential risk of not using data to drive content decisions
39:00 - If you're not there at the top of the funnel you don't deserve to be at the bottom
41:45 - Owning a content space - what it takes
56:00 - Future of AI's role for content strategy

Links:

Thanks to our sponsors:

Thanks to our sponsors:

… continue reading

60集单集

#Tech #Business #Earley Information Science

Artwork

Jeff Coyle on AI and Content Strategy - Episode #12

Earley AI Podcast

published 2+ y ago

分享

MP3•单集首页

内容由Seth Earley & Chris Featherstone, Seth Earley, and Chris Featherstone提供。所有播客内容（包括剧集、图形和播客描述）均由 Seth Earley & Chris Featherstone, Seth Earley, and Chris Featherstone 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

In this episode, Seth and Chris talk with Jeff Coyle about how AI is impacting content strategy.

Highlights:

2:55 - Craft beer - on winning the award for a Mexican lager
10:00 - Jeff's path to a passion for SEO
14:30 - On using data to decide what to write about
20:00 - What does Google think you think is important on your site?
25:00 - Publishing low quality content is like a time bomb
36:00 - Existential risk of not using data to drive content decisions
39:00 - If you're not there at the top of the funnel you don't deserve to be at the bottom
41:45 - Owning a content space - what it takes
56:00 - Future of AI's role for content strategy

Links:

Thanks to our sponsors:

Thanks to our sponsors:

… continue reading

60集单集

#Tech #Business #Earley Information Science

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