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内容由Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce提供。所有播客内容(包括剧集、图形和播客描述)均由 Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Shopify Sellers Beware! The 3 Email Strategies You REALLY Need — Sergey Sapelnyk | Importance of Mobile-friendly Emails for DTC Brands, Structuring Emails for Mobile Readability, Crafting Clear and Effective CTA's, Optimal Email Frequency (#336)

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Manage episode 436615664 series 2921256
内容由Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce提供。所有播客内容(包括剧集、图形和播客描述)均由 Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode, we discuss how to boost your store’s revenue with effective email marketing strategies.
Joining us is Sergey Sapelnyk, Co-owner of bedfordmarketing.co and founder of two successful eCommerce brands, Society Socks and Pearly Drinks. Sergey shares actionable tips on optimizing your email campaigns, improving mobile responsiveness, and increasing customer engagement.
Whether you’re new to email marketing or looking to refine your strategy, this episode offers valuable insights to help grow your online business.
Topics discussed in this episode:

  • Why mobile responsiveness is crucial for email marketing success in DTC brands
  • How to structure emails for optimal readability on mobile devices
  • What common mistakes DTC brands make with their email marketing strategies
  • How to create clear and effective call-to-actions (CTAs) in marketing emails
  • Why the frequency of email sends should increase as your business grows
  • What optimal email sending frequencies are for different business revenue levels
  • How to effectively use pop-ups to build your email list without annoying customers

Links & Resources
Website: https://www.bedfordmarketing.co/
LinkedIn: https://www.linkedin.com/in/sergeysapelnyk/
X/Twitter: https://x.com/BallinFil
Get access to more free resources by visiting the show notes at
https://t.ly/T4rjK

Sign up for our free newsletter.
Become a smarter online seller in just 10 minutes per week. The Ecommerce Coffee Break keeps ecommerce professionals updated with curated industry news, DTC insights, latest trends, and actionable advice. Perfect for anyone who wants to stay informed but is short on time.

100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow on Apple Podcasts
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!
Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

  continue reading

372集单集

Artwork
icon分享
 
Manage episode 436615664 series 2921256
内容由Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce提供。所有播客内容(包括剧集、图形和播客描述)均由 Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode, we discuss how to boost your store’s revenue with effective email marketing strategies.
Joining us is Sergey Sapelnyk, Co-owner of bedfordmarketing.co and founder of two successful eCommerce brands, Society Socks and Pearly Drinks. Sergey shares actionable tips on optimizing your email campaigns, improving mobile responsiveness, and increasing customer engagement.
Whether you’re new to email marketing or looking to refine your strategy, this episode offers valuable insights to help grow your online business.
Topics discussed in this episode:

  • Why mobile responsiveness is crucial for email marketing success in DTC brands
  • How to structure emails for optimal readability on mobile devices
  • What common mistakes DTC brands make with their email marketing strategies
  • How to create clear and effective call-to-actions (CTAs) in marketing emails
  • Why the frequency of email sends should increase as your business grows
  • What optimal email sending frequencies are for different business revenue levels
  • How to effectively use pop-ups to build your email list without annoying customers

Links & Resources
Website: https://www.bedfordmarketing.co/
LinkedIn: https://www.linkedin.com/in/sergeysapelnyk/
X/Twitter: https://x.com/BallinFil
Get access to more free resources by visiting the show notes at
https://t.ly/T4rjK

Sign up for our free newsletter.
Become a smarter online seller in just 10 minutes per week. The Ecommerce Coffee Break keeps ecommerce professionals updated with curated industry news, DTC insights, latest trends, and actionable advice. Perfect for anyone who wants to stay informed but is short on time.

100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow on Apple Podcasts
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!
Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

  continue reading

372集单集

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