The Tools You Need to Run a Successful Influencer Marketing Campaign — Andy Cloyd | How Brands Can Start with Influencer Marketing, Why Micro-influencers are Replacing Celebrities, How to Align Incentives for Effective Influencer Partnerships (#345)

Ecommerce Coffee Break - Helping You Become A Smarter Online Seller

内容由Build and grow your online store with expert insights on ecommerce, marketing, tech, AI, and entrepreneurship., Grow your online store with expert insights on ecommerce, and AI提供。所有播客内容（包括剧集、图形和播客描述）均由 Build and grow your online store with expert insights on ecommerce, marketing, tech, AI, and entrepreneurship., Grow your online store with expert insights on ecommerce, and AI 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

1M ago 1:06:33

MP3•单集首页

In this episode, we dive into the rapidly evolving influencer and creator economy.
Joining the conversation is Andy Cloyd, co-founder and CEO of Superfiliate.com, an influencer and affiliate platform built for online sellers, merchants and DTC brands.
Andy shares insights into how influencer marketing has transformed over the years, the rise of micro and niche influencers, and practical strategies for brands to partner effectively with creators to grow their business.
Topics discussed in this episode:

Why micro-influencers are replacing celebrities in brand partnerships
How to align incentives for effective influencer partnerships
What metrics matter beyond follower count for influencer selection
Why long-term influencer deals lead to better results
Why education is crucial in evolving influencer marketing
How brands can start with influencer marketing immediately

Links & Resources
Website: https://www.superfiliate.com/
Shopify App Store: https://apps.shopify.com/superfiliate
LinkedIn: https://www.linkedin.com/in/andycloyd/
Get access to more free resources by visiting the show notes at
https://t.ly/gWMZ2

SPONSORS:
Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/
Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/
Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES
Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook
Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/
Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!