STOP Losing Money: How to Implement Profit First — Karl O'Brien | How To Find Your Hidden Cash Cows, What “Profit First” Means, How To Use Contribution Margin, Why Discounting Harms LTV, And Why Acquiring Customers For Retention Is Key (#450)

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

In this archive episode, we dive into the concept of “Profit First” E-commerce and why focusing solely on revenue can lead to big surprises.
Karl O'Brien, Co-Founder of Store Hero, an e-commerce analytics tool, shares how their system helps store owners avoid common financial pitfalls by shifting their focus from top-line sales to bottom-line profitability.
He explains how to gain a clear view of true profit and what to do with that information to drive business forward.

Topics discussed in this episode:

• Why many merchants get a profit shock at month's end.
• Why revenue-based decisions can hurt profits in e-commerce.
• How contribution margin bridges the gap between marketing and finance.
• What products are hidden cash cows or are actually unprofitable.
• How to calculate break-even point ROAS for individual products.
• Why Q4 strategy should be based on profit, not just sales.
• What Store Hero is: a profit-first e-commerce analytics tool.

Links & Resources

Website: https://storehero.ai/
LinkedIn: https://www.linkedin.com/company/storehero/
Twitter: https://twitter.com/StoreHeroApp

Get access to more free resources by visiting the show notes at https://tinyurl.com/dsay245p

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