TikTok Inspired, Sephora Approved: The Aavrani Hair Care Journey

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Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Justin Silver, co-founder of Aavrani.

Aavrani is a fresh face in the beauty world, mixing modern science with old Indian wisdom to create skin and hair care products. Unlike big brands with celebrity faces, Aavrani is led by its founder and driven by its community. They focus on making high-quality, natural products that help grow thicker, healthier hair.

Justin's story is quite fascinating. He began by participating in a high school marketing club and then transitioned into working in private equity and investing in new companies. Now, he's running a beauty brand. We'll hear about Aavrani's savvy moves, like working with everyday people instead of just beauty influencers, teaming up with Sephora, and plans to sell in other countries.

You'll love this episode if you want to learn how a new brand can combine old ideas with new ones and succeed in a tough market.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

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