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内容由Chloë Thomas提供。所有播客内容(包括剧集、图形和播客描述)均由 Chloë Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Balancing Growth and Purpose with Y.O.U Underwear’s Sarah Jordan

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Manage episode 420438972 series 79607
内容由Chloë Thomas提供。所有播客内容(包括剧集、图形和播客描述)均由 Chloë Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Sarah Jordan is the founder & CEO of Y.O.U Underwear sellers of beautifully designed, ethically manufactured and eco-friendly underwear making the world a better place one pair of pants at a time.

They’re also the UK’s top scoring B Corp, and the top fashion brand in the world. Founded in 2016 and launched in 2018, last year Y.O.U Underwear sold £250,000 via their Shopify store and physical store in Oxford.

Hit PLAY to hear:

  • Shifting from charity work to eCommerce
  • The challenges of making products ethically
  • Sustainability as the foundation of the business
  • Scaling the business and how this affects building the team
  • How personalization makes for better customer service

Key timestamps to dive straight in:

[03:29] Life-changing pivot driven by underwear necessity discovery.

[10:03] Creating a strategic fashion business with inclusivity.

[13:05] Advantage in sustainability without greenwashing or retrofitting.

[15:15] Anticipating future trends with unique selling proposition.

[20:55] Transitioning from freelancing to employing full-time staff.

[24:01] Managing business operations and customer relationships efficiently.

[25:38] Sarah’s Top Tips!

Full episode notes here: https://ecmp.info/492

Contact SHOPLINE >>> https://ecmp.info/shopline

Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  continue reading

562集单集

Artwork
icon分享
 
Manage episode 420438972 series 79607
内容由Chloë Thomas提供。所有播客内容(包括剧集、图形和播客描述)均由 Chloë Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Sarah Jordan is the founder & CEO of Y.O.U Underwear sellers of beautifully designed, ethically manufactured and eco-friendly underwear making the world a better place one pair of pants at a time.

They’re also the UK’s top scoring B Corp, and the top fashion brand in the world. Founded in 2016 and launched in 2018, last year Y.O.U Underwear sold £250,000 via their Shopify store and physical store in Oxford.

Hit PLAY to hear:

  • Shifting from charity work to eCommerce
  • The challenges of making products ethically
  • Sustainability as the foundation of the business
  • Scaling the business and how this affects building the team
  • How personalization makes for better customer service

Key timestamps to dive straight in:

[03:29] Life-changing pivot driven by underwear necessity discovery.

[10:03] Creating a strategic fashion business with inclusivity.

[13:05] Advantage in sustainability without greenwashing or retrofitting.

[15:15] Anticipating future trends with unique selling proposition.

[20:55] Transitioning from freelancing to employing full-time staff.

[24:01] Managing business operations and customer relationships efficiently.

[25:38] Sarah’s Top Tips!

Full episode notes here: https://ecmp.info/492

Contact SHOPLINE >>> https://ecmp.info/shopline

Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  continue reading

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