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Balancing Growth and Purpose with Y.O.U Underwear’s Sarah Jordan
Manage episode 420438972 series 79607
Sarah Jordan is the founder & CEO of Y.O.U Underwear sellers of beautifully designed, ethically manufactured and eco-friendly underwear making the world a better place one pair of pants at a time.
They’re also the UK’s top scoring B Corp, and the top fashion brand in the world. Founded in 2016 and launched in 2018, last year Y.O.U Underwear sold £250,000 via their Shopify store and physical store in Oxford.
Hit PLAY to hear:
- Shifting from charity work to eCommerce
- The challenges of making products ethically
- Sustainability as the foundation of the business
- Scaling the business and how this affects building the team
- How personalization makes for better customer service
Key timestamps to dive straight in:
[03:29] Life-changing pivot driven by underwear necessity discovery.
[10:03] Creating a strategic fashion business with inclusivity.
[13:05] Advantage in sustainability without greenwashing or retrofitting.
[15:15] Anticipating future trends with unique selling proposition.
[20:55] Transitioning from freelancing to employing full-time staff.
[24:01] Managing business operations and customer relationships efficiently.
[25:38] Sarah’s Top Tips!
Full episode notes here: https://ecmp.info/492
Contact SHOPLINE >>> https://ecmp.info/shopline
Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
562集单集
Manage episode 420438972 series 79607
Sarah Jordan is the founder & CEO of Y.O.U Underwear sellers of beautifully designed, ethically manufactured and eco-friendly underwear making the world a better place one pair of pants at a time.
They’re also the UK’s top scoring B Corp, and the top fashion brand in the world. Founded in 2016 and launched in 2018, last year Y.O.U Underwear sold £250,000 via their Shopify store and physical store in Oxford.
Hit PLAY to hear:
- Shifting from charity work to eCommerce
- The challenges of making products ethically
- Sustainability as the foundation of the business
- Scaling the business and how this affects building the team
- How personalization makes for better customer service
Key timestamps to dive straight in:
[03:29] Life-changing pivot driven by underwear necessity discovery.
[10:03] Creating a strategic fashion business with inclusivity.
[13:05] Advantage in sustainability without greenwashing or retrofitting.
[15:15] Anticipating future trends with unique selling proposition.
[20:55] Transitioning from freelancing to employing full-time staff.
[24:01] Managing business operations and customer relationships efficiently.
[25:38] Sarah’s Top Tips!
Full episode notes here: https://ecmp.info/492
Contact SHOPLINE >>> https://ecmp.info/shopline
Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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