Growth Beyond Green: How Canopey is Scaling Sustainable Shopping with Hugo Douglas-Deane

eCommerce MasterPlan

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4M ago 32:30

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Hugo Douglas-Deane is co-founder and CMO of sustainable marketplace Canopey – the home for buying better. Founded in 2021 they soft launched in May 2023 and officially launched September 2023. Currently, the biggest focus is building the communities of vendors and customers which is up to over 30,000.

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The importance of sustainability and consumer trust
Adopting innovative technologies
Meeting diverse customer needs
Expanding into B2B market opportunities
Continuous innovation and community building

Key timestamps to dive straight in:

[05:29] Founder passionate about sustainability, integrating into platform.

[07:08] Pushing for higher eco and ethical standards.

[10:05] Choosing quality, sustainable products for lasting value.

[13:50] Decision: challenging, successful, impactful, led to growth.

[17:18] Sustainability-driven business moves toward B2B sales.

[20:29] "Swaps feature encourages sustainable decisions, mental health."

[22:17] Listen to Hugo’s Top Tips!

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