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内容由Chloë Thomas提供。所有播客内容(包括剧集、图形和播客描述)均由 Chloë Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Industry West’s Journey to a 90% B2B Revenue Boost with Ian Leslie

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Manage episode 455690564 series 79607
内容由Chloë Thomas提供。所有播客内容(包括剧集、图形和播客描述)均由 Chloë Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Ian Leslie is the CMO at US B2B homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year.

Hit PLAY to hear:

  • The roles of design and user experience in eCommerce
  • Simplicity enhances customer satisfaction
  • How customization contributes to B2B success
  • Why aligned teams are key to growth
  • The importance of continuous adaptation

Key timestamps to dive straight in:

[05:41] Industry West ecommerce journey: Drupal, Magento, Shopify.

[07:33] Creating bespoke, aesthetic, B2B design experiences effectively.

[09:59] Redesign improved eCommerce site's functionality and aesthetics.

[13:37] July Shopify launched B2B module, enabling customization.

[16:51] Educate teams; align website and sales efforts.

[20:45] Listen to Ian’s Top Tips!

Full episode notes here: https://ecmp.info/521

Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  continue reading

561集单集

Artwork
icon分享
 
Manage episode 455690564 series 79607
内容由Chloë Thomas提供。所有播客内容(包括剧集、图形和播客描述)均由 Chloë Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Ian Leslie is the CMO at US B2B homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year.

Hit PLAY to hear:

  • The roles of design and user experience in eCommerce
  • Simplicity enhances customer satisfaction
  • How customization contributes to B2B success
  • Why aligned teams are key to growth
  • The importance of continuous adaptation

Key timestamps to dive straight in:

[05:41] Industry West ecommerce journey: Drupal, Magento, Shopify.

[07:33] Creating bespoke, aesthetic, B2B design experiences effectively.

[09:59] Redesign improved eCommerce site's functionality and aesthetics.

[13:37] July Shopify launched B2B module, enabling customization.

[16:51] Educate teams; align website and sales efforts.

[20:45] Listen to Ian’s Top Tips!

Full episode notes here: https://ecmp.info/521

Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  continue reading

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