The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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内容由Chloë Thomas提供。所有播客内容（包括剧集、图形和播客描述）均由 Chloë Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Player FM -播客应用
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Mastering the Art of Buying with James Barron, ex-ASOS
Manage episode 398099749 series 79607
内容由Chloë Thomas提供。所有播客内容（包括剧集、图形和播客描述）均由 Chloë Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
James Barron is a fashion buyer.
With over 13 years at ASOS, and previous roles at Envy, Moss Bros, M and S, and Arcadia, there’s little James doesn’t know about either buying third party brands in or product development of own brand fashion.
Hit PLAY to hear:
- James’ eCommerce journey
- The Importance of Understanding the Customer’s Persona in Buying
- Tips for Successful Buying In Brands and Products for Your eCommerce Store
- Advice on Developing Your Own Products
- Collaboration Between Merchandising and Buying
- A Final Word on Buying
- Plus, James’ top tips!
Key timestamps to dive straight in:
[03:36] Online buying offers more product options.
[07:51] Understand customer, adapt sales, follow for rewards.
[11:50] Build diverse brand portfolios, adapt to trends.
[15:01] ASOS offered variety and convenience online.
[18:31] North Face improved women's wear, increased market share.
[22:08] Collaboration between buyer and merchandiser is essential.
[24:24] Importance of exit margin over intake margin.
[26:09] James shares his Top Tips!
Access our notes here: https://ecmp.info/475
Contact SHOPLINE >>> https://ecmp.info/shopline
Book your Super Payments Demo >>> https://ecmp.info/super
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
544集单集
分享
Manage episode 398099749 series 79607
内容由Chloë Thomas提供。所有播客内容（包括剧集、图形和播客描述）均由 Chloë Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
James Barron is a fashion buyer.
With over 13 years at ASOS, and previous roles at Envy, Moss Bros, M and S, and Arcadia, there’s little James doesn’t know about either buying third party brands in or product development of own brand fashion.
Hit PLAY to hear:
- James’ eCommerce journey
- The Importance of Understanding the Customer’s Persona in Buying
- Tips for Successful Buying In Brands and Products for Your eCommerce Store
- Advice on Developing Your Own Products
- Collaboration Between Merchandising and Buying
- A Final Word on Buying
- Plus, James’ top tips!
Key timestamps to dive straight in:
[03:36] Online buying offers more product options.
[07:51] Understand customer, adapt sales, follow for rewards.
[11:50] Build diverse brand portfolios, adapt to trends.
[15:01] ASOS offered variety and convenience online.
[18:31] North Face improved women's wear, increased market share.
[22:08] Collaboration between buyer and merchandiser is essential.
[24:24] Importance of exit margin over intake margin.
[26:09] James shares his Top Tips!
Access our notes here: https://ecmp.info/475
Contact SHOPLINE >>> https://ecmp.info/shopline
Book your Super Payments Demo >>> https://ecmp.info/super
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
544集单集
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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…
continue reading
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
