The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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内容由Chloë Thomas提供。所有播客内容（包括剧集、图形和播客描述）均由 Chloë Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Player FM -播客应用
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Transforming Menswear eCommerce: From Discounts to Premium Quality with Moss’s Matt Henton
Manage episode 432507341 series 79607
内容由Chloë Thomas提供。所有播客内容（包括剧集、图形和播客描述）均由 Chloë Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Matt Henton is Head of eCommerce at Moss, the men’s suits and formal fashion brand. Founded in 1851 Moss now sell via their Remarkable eCommerce site, and 110 physical stores around the UK.
Hit PLAY to hear:
- How crisis can be a catalyst for change
- The importance of product quality
- Focusing on storytelling to create connections with customers
- Their shift from discounts to premium pricing
- Expanding product range to counter seasonality
Key timestamps to dive straight in:
[04:29] Transitioned from telcos to eCommerce, varied sectors.
[09:11] Adapting business strategy to suit 2020 challenges.
[10:34] Customers and business addicted to discounts.
[14:02] Evolving fashion focus: understanding product, selling internally.
[17:11] Diversified product range drives year-round sales growth.
[18:35] Listen to Matt’s Top Tips!
Full episode notes here: https://ecmp.info/502
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
561集单集
分享
Manage episode 432507341 series 79607
内容由Chloë Thomas提供。所有播客内容（包括剧集、图形和播客描述）均由 Chloë Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Matt Henton is Head of eCommerce at Moss, the men’s suits and formal fashion brand. Founded in 1851 Moss now sell via their Remarkable eCommerce site, and 110 physical stores around the UK.
Hit PLAY to hear:
- How crisis can be a catalyst for change
- The importance of product quality
- Focusing on storytelling to create connections with customers
- Their shift from discounts to premium pricing
- Expanding product range to counter seasonality
Key timestamps to dive straight in:
[04:29] Transitioned from telcos to eCommerce, varied sectors.
[09:11] Adapting business strategy to suit 2020 challenges.
[10:34] Customers and business addicted to discounts.
[14:02] Evolving fashion focus: understanding product, selling internally.
[17:11] Diversified product range drives year-round sales growth.
[18:35] Listen to Matt’s Top Tips!
Full episode notes here: https://ecmp.info/502
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
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…
continue reading
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continue reading
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continue reading
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continue reading
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
