The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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内容由Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting提供。所有播客内容(包括剧集、图形和播客描述)均由 Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Mastering Customer Retention in Ecommerce with Tobi Chapman of Everboost
Manage episode 388860942 series 2106234
内容由Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting提供。所有播客内容(包括剧集、图形和播客描述)均由 Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this insightful episode of Ecommerce On Tap, Nathan interviews Tobi Chapman, the innovative founder of Everboost. They dive into the evolving world of retention marketing, particularly in the health and wellness industry, amidst rising CPAs and advertising costs. Tobi discusses the shift from traditional marketing methods to leveraging zero-party data, where personalized campaigns are crafted based on direct customer input. Learn how asking the right follow-up questions can lead to more effective and resonating marketing messages, and how showcasing relevant products and reviews can significantly enhance conversion rates. Additionally, Tobi outlines the best practices for email marketing around big sales events and shares strategies to maintain customer engagement beyond the initial purchase, including the use of AfterSale for upselling and Kaching Bundles to showcase savings. Whether you're a seasoned ecommerce professional or just starting, this episode is packed with valuable tips and strategies to enhance customer retention and drive long-term success. Subscribe for more expert insights into the world of ecommerce.
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continue reading
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Manage episode 388860942 series 2106234
内容由Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting提供。所有播客内容(包括剧集、图形和播客描述)均由 Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this insightful episode of Ecommerce On Tap, Nathan interviews Tobi Chapman, the innovative founder of Everboost. They dive into the evolving world of retention marketing, particularly in the health and wellness industry, amidst rising CPAs and advertising costs. Tobi discusses the shift from traditional marketing methods to leveraging zero-party data, where personalized campaigns are crafted based on direct customer input. Learn how asking the right follow-up questions can lead to more effective and resonating marketing messages, and how showcasing relevant products and reviews can significantly enhance conversion rates. Additionally, Tobi outlines the best practices for email marketing around big sales events and shares strategies to maintain customer engagement beyond the initial purchase, including the use of AfterSale for upselling and Kaching Bundles to showcase savings. Whether you're a seasoned ecommerce professional or just starting, this episode is packed with valuable tips and strategies to enhance customer retention and drive long-term success. Subscribe for more expert insights into the world of ecommerce.
…
continue reading
101集单集
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