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Boost Your Holiday Sales with These Email and SMS Strategies

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Manage episode 443361343 series 2659750
内容由The Ecommerce Playbook提供。所有播客内容(包括剧集、图形和播客描述)均由 The Ecommerce Playbook 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Looking to boost your holiday sales? In this episode, Richard and Tommy Lamb, Director of Email and SMS at Common Thread Collective, break down the key email and SMS strategies you need for Black Friday, Cyber Monday, and the holiday season.

Key Takeaways:

  • Data Integrity: Clean up your email data for more effective campaigns.

  • Audience Segmentation: Learn how to personalize your messages using advanced tools like Klaviyo.

  • Shortening Email Flows: Discover why shortening cart abandonment windows is essential during the holiday rush.

  • New Platform Features: Leverage AI-driven features to automate and optimize your campaigns.

  • Cross-Channel Strategy: Use insights from email to improve your paid ad performance.

  • Testing & Tactics: Smart testing to improve engagement and conversions during Q4.

Whether you're running a small business or a large ecommerce store, these expert tips will help you maximize sales during the busiest time of the year!

Show Notes:

  • The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.
  continue reading

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Artwork
icon分享
 
Manage episode 443361343 series 2659750
内容由The Ecommerce Playbook提供。所有播客内容(包括剧集、图形和播客描述)均由 The Ecommerce Playbook 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Looking to boost your holiday sales? In this episode, Richard and Tommy Lamb, Director of Email and SMS at Common Thread Collective, break down the key email and SMS strategies you need for Black Friday, Cyber Monday, and the holiday season.

Key Takeaways:

  • Data Integrity: Clean up your email data for more effective campaigns.

  • Audience Segmentation: Learn how to personalize your messages using advanced tools like Klaviyo.

  • Shortening Email Flows: Discover why shortening cart abandonment windows is essential during the holiday rush.

  • New Platform Features: Leverage AI-driven features to automate and optimize your campaigns.

  • Cross-Channel Strategy: Use insights from email to improve your paid ad performance.

  • Testing & Tactics: Smart testing to improve engagement and conversions during Q4.

Whether you're running a small business or a large ecommerce store, these expert tips will help you maximize sales during the busiest time of the year!

Show Notes:

  • The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.
  continue reading

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