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Leveraging Crowdfunding to Launch a Successful Brand With Vance Lee of Playground Theory
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Vance Lee is the Co-founder of Playground Theory, an agency that provides a product launch system for brands looking to scale. He is an ecommerce entrepreneur with 13 years of experience as a brand growth and marketing strategist. Since starting with Amazon FBA in 2015, Vance has mastered crowdfunding and the preorder launch strategy to launch products and grow brands. He has raised over $7M in successful launches and broken records with two of his launches — both classified #1 most-funded in their niches and ranking in the top 1% of crowdfunding projects.
In this episode…When launching a campaign, many brands lack an effective strategy and fail to plan accordingly. So, what are some strategies you can leverage to launch your products and scale your brand?
Vance Lee recommends leveraging Kickstarter to generate a launch campaign. To maximize the platform’s effectiveness, it’s essential to develop a unique brand story that captivates your target audience. Next, utilize your campaign to build a community among your audience and involve them in the product launch. With Kickstarter, you don’t need to order inventory before developing a campaign. The platform’s crowdfunding model allows you to scale your brand instantly.
In today’s episode of the eCommerce Profits Podcast, Joshua Chin talks with Vance Lee, Co-founder of Playground Theory, about launching a profitable brand. Vance shares how to launch a product and scale your brand on Kickstarter, common mistakes brands make when launching their products, and crowdfunding strategies for developing customer relationships.
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