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21. Black Friday Unwrapped: New Strategies, What We Did Wrong and Right, and More
Manage episode 393594546 series 3264255
内容由Russell Steed and Emerson Hammer, Russell Steed, and Emerson Hammer提供。所有播客内容（包括剧集、图形和播客描述）均由 Russell Steed and Emerson Hammer, Russell Steed, and Emerson Hammer 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Summary
In this episode, Russell and Emerson discuss their experiences and observations from Black Friday and Cyber Monday. They talk about their discounting strategies, the effectiveness of plain text emails, and the importance of targeted follow-ups. They also discuss marketing tactics and the winner of Black Friday. They conclude by highlighting Shopify's success and the peak sales time during the weekend.
Takeaways
Discounting strategies should be carefully planned to avoid customer dissatisfaction and price matching requests.
Plain text emails can be more effective than image-heavy emails, and targeted follow-ups can lead to higher click-through rates.
Brands should consider selling on multiple channels, such as Amazon and their own website, to reach a wider audience.
Shopify had a successful Black Friday, with peak sales per minute reaching $4.2 million.
Keeping track of industry trends and learning from past experiences can help improve future Black Friday strategies.
Chapters
00:00 Introduction and Black Friday Recap
03:00 Discounting Strategies and Sales Tactics
08:25 The Effectiveness of Plain Text Emails
12:07 The Importance of Targeted Follow-ups
15:10 Observations on Marketing Tactics
18:25 The Winner of Black Friday
20:51 Shopify's Success
21:38 Peak Sales Time and Conclusion
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