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30. From Marriage Partnership to Business Partnership with Jane and Boris from The Goodfor Company
Manage episode 410185732 series 3264255
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Summary
Jane and Boris from The Goodfor Company discuss their passion for water filtration and the importance of clean water. They share their journey from the plumbing industry to e-commerce and their unique approach to educating customers about water treatment. They also talk about the challenges and benefits of working as a couple in business and their goals for the future. The Goodfor Company aims to build a national brand and expand into franchising. They emphasize the importance of surrounding yourself with supportive and knowledgeable people in the entrepreneurial journey.
Takeaways
Clean water is essential for health and wellness, and water treatment is often an underrated aspect of home appliances.
Educating customers about the importance of water filtration can be a powerful marketing strategy.
Working as a couple in business requires trust, respect, and clear communication.
Surrounding yourself with supportive and knowledgeable people can help you navigate the challenges of entrepreneurship.
Chapters
00:00 Introduction to The Goodfor Company
01:14 Passion for Water Filtration
05:02 Educational Approach to Water Filtration
06:12 The Impact of Water on Health and Wellness
07:07 Transition from Plumbing to E-commerce
08:22 Working as a Couple in Business
09:47 Dividing Workload and Maintaining a Healthy Relationship
13:46 Goals for The Goodfor Company
23:16 Tools and Resources for Business Growth
26:31 Starting a New Business and Advice for Entrepreneurs
32:16 Passion for Water Filtration and Future Plans
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